With sanctions lifted, Iran proves to be a market with high potential

With the largest population in North Africa and the Middle East and second only to Egypt, Iran is emerging from arduous sanctions imposed by the United Nations (UN) in late 2011 and early 2012 due to a nuclear programme gone rogue. The country, home to more than 75 million people, has extensive needs.

The association managements of the Multilayer Modular Flooring Association (MMFA) and European Producers of Laminate Flooring (EPLF) projected a medium-term sales potential for multilayer and laminate flooring at fifty million square meters per year. Devoted to supporting their extraordinary and ordinary members, the two flooring associations have been working tirelessly to advocate for market entry and access for their representatives since the sanctions were lifted in 2016.

A European executive from a global company authorised under the US Treasury’s Office of Foreign Assets Control to cultivate some trade with Iran asked: “Iran is the market of the future. To put it in context, after 1989 when communism dissolved, did anyone really think it wasn’t worth entering Russia?”


General Director of the Iranian Ministry of Industry, Mining and Trade, Mr. Amir Hossein Shiravi (centre left), together with managing director Peter H. Meyer (centre). Mr. Meyer was spontaneously invited to open the Woodex 2017 in Tehran. Photo credit: EPLF