Välinge has announced that they will be rolling out their hardened wood products to the UK and Irish markets after the launch in France earlier in 2021. The range represents the next generation of engineered wood floors, including their patented Woodura surface technology and water-resistant fold-down system 5G Dry.
Simon Darbyshire has been appointed general manager of Välinge Innovation UK to head the team to promote the new Välinge Flooring product offer in the UK and Ireland. He has contacts in the industry after 30 years of international management experience in the wood-based panels sector, including 14 years as managing director of the UK subsidiary of the multinational manufacturing corporation Pfleiderer, specialising in branded wood-based panels.
“The name Välinge is already well known on the UK and Irish markets as many of the flooring products sold in the UK today, featuring innovative installation systems such as 2G Angling and 5G fold-down,” Darbyshire said. “We are now able to offer something very new to the market with this range of finished hardened wood flooring products in XL and XXL sizes.”
The new range of floors launched are hardened wood floors made with oak, ash and walnut that come from sustainable sources of timber with the FSC certification.
Darbyshire continued: “We are using the patented Woodura technology, fusing a thin sheet of real wood with a wood fibre core through a powder mix layer. Compared to traditional wood flooring, the wood wear layer durability is massively increased, and our hardened wood floors use timber much more efficiently.
“As regards our target customer base, Välinge Innovation UK is looking for people who want to bring a new type of engineered wood floor to the market. We already have a lot of interest from well-established names in the UK and Irish markets who want to develop this market sector with us, and our feedback is that the market is ready for positive change.”