Välinge Flooring launches in France as European rollout begins

After successful launches in the United States (US) and Asia, Välinge Flooring will now launch in France as their first venture into the European market. Made on-site at their headquarters (HQ) in Sweden, the first products to launch in France under the name “Välinge Flooring” are a collection of real wood floors that combine Välinge’s unique patented technologies: Woodura® surface technology, 5G® Dry™ waterproof fold-down system, and 5G® Climb™. The launch creates a whole new category of floors called “Hardened Wood Flooring”, offering the feel and luxury of a real wood floor with next-level durability and water resistance.

“The launches in the US and Asia couldn’t have gone better, so we are excited to finally offer our next-generation real wood floors in Europe,” said Hannes Lindblom, Director Sales & Marketing, Surface Technology, Välinge Innovation. “The reception we have had to the floors has been incredible – there’s a huge appetite for beautiful, sustainable real wood floors that can handle whatever life throws at them and we think customers in France are going to love them too.”

Välinge Flooring France has established their HQ in Nîmes in the south of France, with David Sarcinella joining as managing director. David has been involved in the flooring industry for almost 25 years.

“It’s a real pleasure and challenge to join Välinge,” commented David Sarcinella, Managing Director, Välinge France. “Their vision of offering an accessible, modern, design-orientated, quality product while thinking about the environment and preserving nature corresponds perfectly to my philosophy.”

“I’m convinced that customers in France will appreciate the quality, durability, and design of the Hardened Wood Floor collection,” said Sarcinella. “With revolutionary products like this, it was easy for me to accept this fabulous opportunity – I can’t wait to get started.”