CEO of Apple, Tim Cook, manually plants a tree in the company of Sustainability Manager of Iggesund Paperboard, Johan Granås, and CEO of the Holmen Group, Henrik Sjölund. Image credit: Iggesund
Repeatedly ranked among the world’s most sustainable companies with its sustainably managed forest as a cornerstone of that achievement, the Holmen forest industry group is at the forefront of sustainability.
So visible it is, that when CEO of Apple, Tim Cook, wanted to discover more about the sustainability work that lies behind the paperboard material Invercote, the material in packaging for Apple among others.
“A visit to the breathtaking forests of northern Sweden with @IggesundAB, our partners in innovation and sustainable packaging,” Cook tweeted after his visit to Iggesund. The Apple CEO also planted his own tree in Iggesund’s forests as he followed the whole process from forest management to finished packaging.
“For Holmen it is self-evident to start with sustainable forestry. We grow trees with an 80 to 90-year time frame, with the timber being used to build houses. We make the paperboard from pulpwood from the forest and chips from the sawmill,” Holmen’s CEO, Henrik Sjölund, stated. “Iggesund is a good example of a climate-smart combine where we feed in forest raw materials and produce bioenergy, paper pulp and paperboard. Major investments over a long time plus a system in balance are a prerequisite for a sustainable value chain. The Iggesund combine binds 0.7 million tonnes of CO₂.”