Swedish Pine unveils collection for Chinese market at Stockholm Furniture & Light Fair

#DesigninPine is a unique collaborative project between the industry body Swedish Wood, Carl Malmsten Furniture Studies (Malmstens), Linköping University and two Chinese furniture manufacturers. These designs will be showcased at the Stockholm Furniture & Light Fair this week from February 7 to 11.

#DesigninPine is a design initiative that promotes Swedish sawn timber exports and sheds light on Swedish pine as a natural and sustainable material perfect for furniture production.

“The ease of use and visual look of pine makes it ideal for forward-looking design which, combined with the sustainability aspect, is a key factor in raising the status of Swedish coniferous wood, both in Sweden and in export markets such as China,” says Charlotte Dedye Apelgren, director of Interior and Design at Swedish Wood.

Photo credit: Magnus Glans

Over autumn last year, third-year students in furniture design at Malmstens worked to create furniture for the Chinese market, using Swedish pine. The project also involved Chinese furniture companies Huari Furniture and Fujian Dushi Homelife Group, whose representatives gave advice on what their consumer target group, a young Chinese demographic. Through close collaboration involving discussions on materials, surface treatments and sketches, the prototypes will be unveiled for the first time at the Stockholm Furniture & Light Fair.

“Malmstens has long had an ambition to enable the students to work on design assignments in an international arena. This collaboration with Swedish Wood has now made that a reality. In the project #DesigninPine, the students have had to tackle new parameters such as East meets West and the cultural and social differences that entails, as well as adapting their designs for large-scale industrial furniture manufacture,” explains Leó Jóhannsson, lecturer in furniture design at Malmstens.

The furniture project #DesigninPine will be displayed on the Malmstens stand VH01:46 in the Greenhouse during the Stockholm Furniture & Light Fair from 7-11 February, 2017.