Sonae Arauco to present new Innovus collection at interzum Cologne

Image: Sonae Arauco

Wood-based panel manufacturer Sonae Arauco will be launching their new Innovus Collection – Matching our nature at the upcoming interzum Cologne from 9-12 May 2023.

The new Innovus Collection – Matching our nature comprises more than 220 decorative solutions and over 40 new decor innovations, including natural woods such as Karlstad Oak, Fantasies such as the textile Canasta or the stone decor Fossil Brown. In combination with the Innovus premium textures, they aim to create authenticity.

Soft Clean, a new surface texture with a fine grain structure and improved gloss level will also be launched in interzum. The texture with a soft feel combines a modern, rather matte appearance with the durability and properties that demanding applications require.

“This collection is in line with the latest trends and the essence of Sonae Arauco. With high-quality, versatile solutions and a major focus on sustainability, we maintain our value proposition by continuing to present Innovus as one of the best collections on the market,” said João Berger, chief marketing and sales officer at Sonae Arauco.

All decors are available in decorative panels, such as chipboard and medium-density fibreboard (MDF) and in laminates. With antibacterial properties and easy to clean and maintain, the products result in a versatile option for all types of projects, especially in residential, public and commercial areas.

“Innovus – Matching our nature is a modern, balanced collection that explores different concepts that are part of our lives. Inspired by nature, the new decorative solutions are perfectly aligned with the latest trends and respond to the challenges and needs of the future in terms of sustainability,” explained Michelle Quintão, marketing director at Sonae Arauco.

Sonae Arauco will present the new Innovus Collection at interzum in Hall 1.2, Stand B040/C041.