Show Review: DOMOTEX asia/CHINAFLOOR 2019

DOMOTEX asia/CHINAFLOOR’s 21st edition concluded March 28th 2019, achieving new milestones in exhibitor numbers, increased participation with VIP programs, and onsite events. This year’s edition grew to an impressive show space of 175,000 sqm and welcomed over 1,560 exhibitors. From the total number of more than 66,870 attendees, approximately 15,100 visitors came from outside of China. Attendees from South Korea, USA, Japan, India, Malaysia, Australia, Singapore, Indonesia, Canada and Germany made up the top-10 international visiting countries.

“This year’s DOMOTEX asia/CHINAFLOOR was very international again”, said Sonia Wedell-Castellano, Global Director of DOMOTEX Worldwide. “This makes the Shanghai-based show a global market place that brings together the international carpet and flooring industry. The many design events, such as the Chinese Original Carpet Design Show, provided inspiration and new ideas, as well as initiating new business. All of the exhibitors I talked to were very satisfied with both the quality and quantity of visitors to their booths. Once again, DOMOTEX asia/CHINAFLOOR has proven to be a trendsetter and has delivered real potential for the flooring industry in the Asia-Pacific region.”

Industry News @ World Flooring Forum
The day before the show, DOMOTEX asia/CHINAFLOOR hosted the World Flooring Forum in collaboration with China National Forest Products. A highlight of the conference was a global market overview presented by eight keynote speakers from Europe, USA, Australia and China. They shared their perspectives on the current status and future market trends of the flooring industry in China, Europe and North America. The conference also included four consecutive panel discussions. More than 400 top leaders from the biggest Chinese manufacturers and global distributors were there to discuss market trends, technology innovations, material applications, distribution channels, and branding.

Wood & Bamboo Flooring Hosted Buyers Program
Wood and bamboo flooring experts from Australia, Italy, Malaysia, Hong Kong, New Zealand, Spain, and the United States attended B2B meetings with exhibiting manufacturers. The goal of this program is to increase business collaboration between international buyers and domestic wood and bamboo flooring suppliers.

“I had the gratifying experience of being part of the “Wood & Bamboo Flooring Hosted Buyers Program with DOMOTEX asia/CHINAFLOOR” said Gloria Sierra Male from Distiplas, Spain. “It is a very useful way to meet local companies. One day before the fair I made many good contacts, so I was able to follow up during the exhibition days at their stands”.

Australian Delegation
Co-organised with the Australian Timber Flooring Association (ATFA), 38 Australian buyers went on a special tour through the wood halls of the fair to increase onsite engagement and business collaboration with top Chinese wood exhibitors.

The Successful Return of Luxury Brands
The third edition of the Luxury Brands Carpet Show was a visitor favourite, welcoming both new and returning design companies. Curated by COVER Magazine, the pavilion was once again set up as a gallery style viewing area that naturally led visitors to each company’s carpet art. Opening its doors with an exclusive networking cocktail, the area became a connecting point of the international high-end luxury rug brands and local interior designers. As part of the Luxury Brands show for 2019, there were series of talks by exhibitors and COVER magazine, on the subject of rugs and their importance for interiors and future rug trends.

Outstanding debut of Chinese Original Carpet Design Show
DOMOTEX asia/CHINAFLOOR organised this design event in order to give confidence to local talents and to support exceptional art students. More than 50 local designers took part in the online competition and were judged on style, pattern, and interior matching by three of the industry’s leading international media publications: HALI, Carpet XL and Decostyle. 25 selected pieces were shown onsite, where the professional jury chose the top 13 carpets. The winners received design awards and were published in the leading Chinese interior design publication – INTERNI.

New Flooring Products @ InnovAction
The 2019 InnovAction Flooring Campaign presented 21 products and materials from the resilient and wood sectors. The voting for the show’s Top-10 Best Products took place three weeks before the show’s opening and was judged online by flooring professionals. Onsite, InnovAction exhibitors were found within two specialty display areas, all of which were designed by globally renowned architect, Kostas Chatzigiannis. Each pavilion gave the halls a different flair and introduced award-winning concepts. The official sponsor, Floor Covering Weekly (FCW) presented the awards to the winners and conducted short interviews with the top 5 resilient and top 5 wood companies.

The winners of the 2019 Top-10 Best Products at DOMOTEX asia/CHINAFLOOR were: Shenzhen Kingforests, Histep Healthy Home, Jonhos, Nature Home, Hunan St. Paul Wood, Kunshan Waytex Textile Industry, Chuangxie Floor, Zhejiang Gimig Technology, Jiangsu Zhengyoung Flooring Decoration Material and Hunan Fengchang Building Materials.