The Sustainable Forestry Initiative (SFI) has welcomed two new members to their board of directors: Annica Bresky, president and CEO of Stora Enso, and Tracy Farrell, director of the International Union for Conservation of Nature (IUCN) North America Office, and CEO of IUCN-US.
Bresky is also a a board member of the Confederation of European Paper Industries (CEPI), and the Swedish Forest Industries Federation (Skogsindustrierna). She is also a member of the Royal Swedish Academy of Engineering Sciences (IVA) and the executive committee of the World Business Council for Sustainable Development (WBCSD), where she contributes to cross-industrial and global perspectives on sustainability.
“I have more than two decades of experience in advancing a sustainable business agenda. I believe that long-term business success is possible only if the business is regenerative for the societies we operate in socially and environmentally. I’m looking forward to collaborating with my fellow SFI board members and the SFI network to advance sustainable business globally,” said Bresky.
With more than 20 years of experiencing in global conservation and sustainable development programmes and projects, Farrell’s role at IUCN allows her to focus on large landscape management and nature-based solutions including incentivising and unlocking financing for these solutions.
Her career also includes designing and managing sustainable forested areas. At IUCN’s North American programme, she leads policy development and member engagement work in the US and Canada, fundraising and implementing new regional initiatives. As the IUCN-US CEO, she oversees the operations and fundraising efforts of this “friends of” for IUCN.
“I am a believer in the work that SFI is doing, and I’m extremely pleased to become part of it. I have seen that it takes a village of partners to broaden how the private and public sectors work together to find the best long-term sustainability solutions. I’m excited to have an opportunity to help SFI maximise the impact of its strong sustainability partnerships,” said Farrell.
SFI’s board of director is responsible for setting the organisation’s strategic direction, and for overseeing and advancing SFI’s programmes, standards, and strategies.
“SFI is thrilled to have Annica and Tracy join our board. These two global sustainability champions know how to deliver results that are good for people and the planet. They will bring their knowledge, expertise, and passion for advancing sustainability and responsible business practices to supporting SFI’s mission: advancing sustainability through forest-focused collaboration,” concluded Kathy Abusow, president and CEO of SFI.