SCM Wood Division appoints Pietro Gheller as new director

Pietro Gheller, the new director of SCM Wood Division (Image: SCM)

Pietro Gheller, formerly products and markets director of SCM Wood Division, has become the director of the Wood Division since 11 Apr 2024, taking over Luigi de Vito, who held the position previously and will continue as the general manager of SCM Group.

Gheller, 48, was born in Vicenza and, in 1997 took part in the International Business Program at Stockholm School of Economics. In 1999 graduated from the Bocconi University in Milan in Business Economics.

Since 2000, he has held strategic consulting positions and ones of managerial responsibility in sales, commercial marketing and the supply chain, working for important commercial organisations and multinationals in Italy and abroad in the fast-moving consumer goods, durable goods and industrial machinery sectors.

In 2019, he joined SCM Group as the sales and markets director in the Wood Division, taking charge of and handling the strategic management of more than twenty of the group’s branches and the entire operating sales network in Italy and abroad.

Under his commercial guidance, SCM increased its direct presence on key markets with new branches opening in Turkey, India, South East Asia and the Balkans, as well as establishing strategic commercial partnerships like the one with the Swedish company Randek AB in the systems for timber construction sector.

In 2022, he was appointed SCM’s products and markets director, taking charge of the business units and, therefore, of the different technologies which make up the group’s range of products dedicated to the entire secondary wood processing industry.

As the new director of the Wood Division, he is in charge of SCM’s Industrial and Customer Care departments together with the technology and commercial development departments.

“I would like to thank SCM Group’s board of directors and general management for the trust shown in me,” said Gheller. “For me, this is the peak of my professional career which has allowed me to acquire important skills in the direct management of global teams and to adopt an increasingly more strategic and focused approach to results; experiences and skills which I am proud to make use of in managing the Wood Division in every area of expertise.

“The international macroeconomic context is not yet fully on the industry’s side, but we can continue to focus on our team strength, the value of ongoing investments and the group’s financial solidity, to gain further market shares.”