SCM not participating Holz-Handwerk 2024, dedicating investment to open houses and local events instead

SCM’s headquarters at Rimini, Italy

SCM Group has announced that they will not participate in the next edition of Holz-Handwerk.

According to the press release, this decision is aligned with the group’s investment plans, aimed at intensifying the direct organisation of open houses and tech tours at SCM’s plants around the world and with the strategy, introduced a few years ago, of optimising trade fair investments globally.

The suspension of its participation at the German trade fair in 2024 also came about following careful analysis of the current social-economic contextual conditions and the relative business opportunities.

This is also in light of the “general uncertainties” recorded in recent months on international markets, including the DACH area.

Pietro Gheller, director of products and markets at SCM’s Wood division, commented: “This decision does not exclude SCM from potentially returning to the trade fair in Nuremberg for future editions, conditions permitting.

“SCM will continue to focus on large international industry trade fair events as well as on the organisation of local events at its own plants around the world so it can be ever closer to its clients in a more capillary fashion, encouraging opportunities for exchange and relations which take into consideration specific local identities and demands.”

As such, SCM will invest more on open houses and local events.

The group recently inaugurated their new Technology Center at its Headquarters in Rimini. It allows them to host an increasing number of tech tours in a digital and technological center organised with clients and dealers from all five continents.

Furthermore, SCM will soon complete the renovation work on their Technology Center at the German subsidiary in the German of Nurtingen.

SCM reported that there is now 60% more space to house a wider variety of SCM machines and plants and the opening will take place with an open house dedicated to the entire DACH area from 15-17 Nov.

The group is also investing in the creation of new Technology Centers in other strategic markets like Spain, in the historical subsidiary at Sant Cugat, which will open at the end of November 2023, and in Italy, at the Elmag-Superfici plant in Villasanta (Monza-Brianza) which will house a more extensive range of SCM solutions together with those dedicated to finishing.