Following its great success at last year’s LIGNA the SCM Group presented Luciano Molinari’s ‘500 Kube’ again at this year’s Holz Handwerk held from 16 to 19 March 2016 at the Nuremberg Exhibition Centre. The solution is targeted at artists with a passion for wood and helps transform the craftsman’s creativity into art and design.
The woodworking equipment company also presented other advanced solutions for the woodworking industry the 18th edition of the Holz-Handwerk trade fair.
Visitors were welcomed to an exhibition space of over 1,300 square metres dedicated to the Group’s new products and solutions. This year the company’s communications campaign went with the theme, “Strong Reasons Why”, focusing on the group’s strong values, which in turns translates into tangible benefits for operators.
The campaign also aims to demonstrate the company’s ability to offer industry professionals an extremely wide and complete range of woodworking products and solutions to meet the needs of an ever-changing market.