“As designers and advisers, we view our task as recognising new trends, analysing them, and ultimately being able to tell our customers very clearly what is important for them. Our Decor Selection is a dependable statement of the current trends and offers our customers and partners a valuable guide, in reflection of the responsibility that we feel towards them.”
– Claudia Küchen, Head of Design and Marketing
After a year-long study of trends Schattdecor’s head of Design Claudia Küchen distilled the essence of three current trends: Casual Black, Cultural Spirit, and Freestyle Clarity, to present Decor Selection 2016, a selection of global decor highlights.
“Entirely different options presented themselves during our research,” explains Claudia Küchen, emphasising that the selection is a basic package that is intended to serve as the basis for the subsequent consulting process with the customer. “Of course, customers will also be able to find the perfect solution for their individual needs with us in the future. That’s why we initiate a consulting process with them and tailor the decor selection to their needs.”
In Asia the following decors are presented:
Matera und Melange for Schattdecor Shanghai, Stirling Oak and Saratoga Hickory for Schattdecor Singapur, Saratoga Hickory and Rovere Kendal for Schattdecor Korea.
It’s about reducing things to their essence
Freestyle Clarity is evidence of the increasing importance of the simple and authentic. It’s about reducing things to their essence – a building block for more quality of life.
There is already a very clear recognition of this theme in Germany, Russia, and Poland. The trend fits in very well with the present, as Scandinavian-style furniture, with its very light colours and woods, is very popular now. White frequently appears in combination with black in graphic elements, patterns, and graphic furniture forms.
In China, the colour white symbolises purity, innocence, and cleanliness and is frequently used in combination with natural-coloured wood, warm copper hues, and surfaces with distinctive tactile qualities. There’s one more advantage: white makes rooms look bigger!
The clear contrast of black and white is timeless and contributes to an uncluttered look. Lightness and variability define the FREESTYLE CLARITY theme.
Urban, creative, modern, self-assured yet down to earth.
Casual Black is very trendy and the most revolutionary and latest of the three trends. It is popular in Germany, the US as well as Brazil.
The trend has yet to make its way to Russia and Poland. In these countries, white and light-coloured furniture are still preferred. Dark colours are now mainly found in traditional furniture.
Casual Black stands for a timeless and relaxed style that offers a feeling of casual well-being and laid-back comfort.
The unique aspect of this trend theme is the influence of various cultures on the mix of materials and patterns.
The long-standing boundaries between cultures are rapidly disappearing in the modern age of globalisation.
The unique aspect of this trend theme is the influence of various cultures on the mix of materials and patterns. Cultural Spirit takes furnishing ideas from all cultures around the world.
This trend is particularly popular in Italy, Poland, and Turkey where its effect can be felt most – furniture is already being offered in this style and in warm colour tones.
The customer response to this trend is also very positive in Brazil, as the natural-looking wood grains of the theme are similar to traditional Brazilian woods.
Especially in an era of cultural exchange, remembering one’s roots is particularly important, and it is in this respect that Cultural Spirit conveys a feeling of individuality and personality.