RSP refreshes brand identity, charts new expertise ecosystem to pioneer growth in built environment sector

From left: Kiat Lim, chairman of RSP Architects Planners & Engineers; Singapore’s Minister for National Development Desmond Lee; and Beh Swee Chiew, CEO of RSP Singapore

Multidisciplinary architectural and engineering design group RSP Architects Planners & Engineers has rebranded itself with a redesigned logo, a new brand colour, as well as a new growth plan with the introduction of a new expertise ecosystem.

The once-orange RSP logo made way for sky-blue colours, accompanied with a new tagline: ‘Design Meets Humanity’.

All these exemplify the brand’s empathetic approach to design and their commitment to deliver thoughtful design for people, communities and the environment.

“This refreshed look for RSP reflects the renewed direction we have as a forward-looking company, committed to going beyond the expected to design spaces that deeply consider the people, communities and environment that inhabit them,” said Kiat Lim, the newly-appointed chairman of RSP, during his speech on 5 Oct 2023.

The guest-of-honour Desmond Lee, Minister for National Development, graced the unveiling of the new RSP brand, which was in conjunction with the inauguration of the firm’s new office space.

Chairman Lim shared how RSP aims to make purposeful impact on the built environment with innovation and sustainability at the forefront:

“Globally, the built environment is radically shifting. To meet changing consumer needs that are increasingly more environmentally conscious, community-minded and extending from the physical to virtual realms, architectural design is no longer just about building spaces, but designing for sustainability, experiences and in the digital world.”

An example of RSP meeting the demand for sustainable solutions is the launch of its sustainability studio RSP.SM Energy group, which advocates for the importance of sustainability and minimising carbon footprints.

Led by Suen Wee Kwok, executive director at RSP Singapore, together with the firm’s engineering arm Squire Mech (SM), this studio is in tandem with Singapore’s goal to achieve net-zero emissions by 2050, strengthening efforts of contributing to the reduction of Singapore’s carbon emissions and energy usage by implementing Asset Enhancement Initiatives (AEI).

Besides RSP.SM Energy group, the RSP Lifestyle group was launched to bring meaning to better design, pushing boundaries to tackle complex problems by finding new materials and employing methodologies that foster better spaces.

In designing for sustainability and pushing boundaries in architectural design, RSP was also part of the Nanyang Technological University Academic Building South project, also known as Gaia.

Gaia is a six-storey mass timber building that has received the Green Mark Platinum (Zero Energy), issued by the Building and Construction Authority of Singapore (BCA), for buildings that consume as much energy as they produce.

Minister Lee spoke about RSP’s use of MET in Gaia

“Apart from being environmentally sustainable and aesthetically pleasing, mass engineered timber (MET) can also be fabricated off-site and assembled on-site. This process is faster, requires less manpower compared to traditional construction methods,” explained Minister Lee during his opening speech.

“And I would like to commend RSP and NTU and the builders for being prepared to take some risks, to push the boundaries and bring MET into Singapore — who is, for now, not yet fully familiar with the use of MET for construction. But push the boundaries, we must.”

Minister Lee also said that architects like RSP play a “vital role in accelerating [Singapore] to a low-carbon built environment”, including designing buildings that enable “better environmental performance”.

Aside from prioritising sustainability, RSP will also explore contemporary dimensions such as the Metaverse and artificial intelligence (AI) that enables their design expertise to transcend physical spaces.

The launch of RSP META — RSP’s first venture into the Metaverse — merges the traditional experience in architecture with digital skills.

To date, RSP has completed over 2,500 projects worldwide. They have presence in Singapore, China, UAE, Saudi Arabia, Vietnam, India, and Malaysia.

Images: RSP Architects Planners & Engineers