Robert Bürkle restructures itself into four independent business divisions

Robert Bürkle, headquartered in Freudenstadt, Germany, is strategically repositioning itself (Image: Bürkle)

Global manufacturer of lines and machines for press and coating technologies Robert Bürkle has announced a restructuring of their company and realigning of their strategy.

According to a press release, there will now be four independent business divisions covering the respective product segments, managed by four different management executives:

Marco Schaible will be responsible for the printed circuit board (PCB) division. Schaible has been managing director of the production branch in Shanghai and was responsible for the construction of the new production facility in Taicang. He will also remain responsible for the Asian business.

Kai P Treuner is responsible for the photovoltaics and technical glass division as well as for the plastic card division. Through his previous activities in other companies, Treuner brings years of experience, especially in the field of glass and PV applications.

Matthias Picker has been responsible for the Surface Division (Woodworking) since the beginning of the year, and will continue to do so. With his knowledge of the international market of woodworking machines, he will define and implement important projects and strategies for the Bürkle Group.

Lastly, Dr Arno Rogalla will manage the specific branch in Mastholte near Rietberg, which specialises in the product focus on door and parquet lines as well as systems for the production of insulating elements. The automation and robotics technologies for the group are also within this division.

Dr Rogalla will manage on an interim basis, according to Bürkle.

In the coming years, each division is to develop independently with different focal points in terms of the range of services, the product range and the global positioning to optimally serve the markets and the customers.

“We are convinced that this model is more efficient and that the individual divisions will be able to react much faster and more targeted to individual customer requirements in the future,” said Jürgen Schröer, CEO of the Bürkle Group.

Schröer has been supported by Martin Meister since the beginning of 2023, who, in addition to managing the commercial divisions, will also focus on the global further development and digitalisation of the company.

In other management news, Olaf Rohrbeck, previous managing director for Sales and Technology, left the company at the end of July 2023. He will reportedly continue to work for the company on an advisory basis and will support the transformation process.