Deutsche Messe is responding to the ongoing challenges facing the trade fair industry and has used the past few months for its reorganisation.
In the course of this reorganisation, the organisational structure is set up into four business units, including Trade Fair and Product Management and Sales. The overall management and strategic orientation of the trade fair portfolio of LIGNA, INTERSCHUTZ, parts2clean and SurfaceTechnology GERMANY is now part of Trade Fair and Product Management and will in future be the responsibility of Hendrik Engelking.
Christian Pfeiffer, previously global director LIGNA and Woodworking Shows, will in future be responsible for the Sales Division as senior vice president. This business unit will be responsible for customer acquisition for Deutsche Messe’s entire trade fair portfolio.
Stephanie Wagner, the new head of LIGNA, will be responsible for the project and thus for the content and operational management. She has been with Deutsche Messe for more than 10 years and was most recently LIGNA project director. Wagner will take up the position of head of LIGNA with retroactive effect from 1 Dec 2021.
“We are delighted that in Ms Wagner an extremely experienced colleague is filling this strategically important position,” explained Engelking. “She is a familiar face in the wood industry and will continue the successful cooperation with our exhibitors, partners and customers.”
“After a long period of an empty trade fair calendar and online-only formats, we are looking forward more than ever to finally being able to offer presence platforms again with LIGNA 2023 and with the LIGNA.Conference this summer. We all really missed the personal exchange and networking on site,” said Wagner.
The next LIGNA will be held from 15-19 May 2023. Exhibitors can register now in the LIGNA shop. Prior to this, the first Rosenheim LIGNA.Conference will be held on 1 and 2 Jun 2022. The event is being organised by Deutsche Messe in conjunction with Rosenheim Technical University of Applied Sciences, an educational institution for the new generation of qualified professionals in the fields of wood technology.
