Pidilite Industries to offer Jowat-manufactured hotmelts to Indian customers

Jowat’s headquarters at Malaysia (Image: Jowat)

India-based adhesives manufacturer Pidilite Industries has further strengthened its collaboration with Jowat by exclusively offering Indian customers locally manufactured Jowat hotmelts.

Inspired by the nation’s call for an ‘Atmanirbhar Bharat’, which refers to the ‘Self-reliant India’ campaign, this collaboration will provide a range of locally manufactured thermoplastic hotmelt adhesives, Fevicol Jowat, for use in several industrial segments.

Since 2018, Pidilite has been exclusively handling sales and distribution of the entire range of Jowat adhesives in India and other neighbouring countries including Sri Lanka, Bangladesh, and Nepal.

Sudhanshu Vats, deputy managing director of Pidilite Industries said: “Pioneering is an important value at Pidilite. We have consistently pioneered new categories and technologies in India.

“Our collaboration with Jowat is another example of the same. With support from Jowat’s team, we have now set up a best-in-class manufacturing and testing facility in Vapi, Gujarat, to manufacture hotmelt adhesives in India. The hotmelts will be co-branded as Fevicol Jowat.”

Klaus Kullmann, managing director at Jowat said: “Pidilite Industries is a leader in adhesives in Asia and we are delighted that we are taking this to the next level. Innovation in both technology and R&D are pivotal as we continue to deliver outstanding service to our customers.

“Jowat has pioneered the development of several high-end adhesive products and has constantly undertaken development work at the cutting edge of adhesive technology. With this Indian manufacturing facility, both the companies will closely work to serve and offer the best solutions and products to the customers.”