The Malaysian Timber Council is expecting potential revenues of US$9.6 million (RM40 million) from its participation at Furniture China 2016 this year.
18 Malaysian companies comprising six first-time participants exhibited at MTC’s Malaysia Pavilion across 750m2 of floor space this year, displaying a variety of dining, living and bedroom furniture.
“To achieve greater penetration of the Chinese market, one must understand the domestic consumers’ tastes and preferences such as preferred designs and finishings, colours as well as materials used, all of which relate to the local cultural inclinations,” said MTC Chief Executive Officer Datuk Dr Abdul Rahim Nik.
Since last year, MTC has been organising group participations for Malaysian furniture manufacturers to display their products at Furniture China.
“We had a good show last year. This year, we intensified our publicity efforts through MTC’s Guangzhou office to attract more visitors to our pavilion. We look forward to another successful event this time,” added Abdul Rahim Nik.
China is one of Malaysia’s top 10 of the major markets for timber products. Total wood products exports to China amounted to RM816.4 million in 2015, accounting for 3.7% of the export pie.
Furthermore, the Chinese government has also intensified emphasised Malaysia will be one of its key partners under its “One Belt, One Road” development strategy, with trade between both countries expected to reach US$160 billion by 2017.
Furniture China was held from 8 – 11 September 2016.