Modern furniture company Cellini among 2016 SG Mark winners

Cellini Design Center bagged two prestigious SG Mark awards yesterday (March 17) for their “Essenza” table and their “Gaze” bedhead. The judges were impressed with the sleek ultramodern design of the lightweight table which Janice Tan, regional marketing manager explained was inspired by ancient craft skills with each leg pointing in three directions, in non-uniform sections, but fused together for great strength. The company also demonstrated their constant concern for resource and transportation issues using minimum design to maximum effect.

The SG Mark serves as symbol of design excellence to encourage and champion holistic design practices for global competitiveness. SG Mark 2016 received 96 submissions from both local and overseas organisations, including tertiary institutions.

Since its launch in 2013, SG Mark has presented a total of 140 awards to over 90 organisations, including outstanding Singapore icons such as Gardens by the Bay, Botanic Gardens, Marina Barrage, Housing & Development Board, Keppel Land, Changi Airport, and Far East Organisation; as well as major international brands such as Philips and Electrolux.

Most SG MARK winners have however been local SMEs.

“The fact that the bulk of SG Mark winners are SMEs underscores the depth and breadth of innovation among our local companies. It’s not just the big boys that are committed to good design as more and more SMEs also see much value in good design and what it can bring to them in terms of commercial value. In fact, many of the submissions from SMEs are not just aesthetically appealing but also functional and sustainable. This makes them very attractive for the global market,” commented Mr Tai Lee Siang, Design Business Chamber of Commerce Singapore (DBCS)’s President.

DBCS also received a record number of submissions this year from students, highlighting the rising interest in design among the young. A total of 16 SG Mark Awards were granted to projects submitted by students from Nanyang Polytechnic (NYP), Raffles Design Institute (RDI) and SUTD.

Notable winners from the student category include NYP’s projects such as ‘KAI’, a home furniture that doubles as a mobility aid tool for elderlies; ‘SWASH’, an integrated faucet and spray that enables users to scrub and wash dishes simultaneously with less water; ‘COTCOON’, a concept bed for paediatric wards that both facilitates nurses’ routines to increase their efficiency and at the same time provide more comfort for the child to make the hospitalisation experience less traumatic.

The iconic mixed use development located at Beach Road, Singapore – “South Beach” came out top with the only Platinum SG Mark to be handed out this year.


Image: Essenza table, winner of the prestigious SG Mark awards / Cellini