MMFA: Multilayer modular flooring to respond to demand for “natural and sustainable products”

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According to Multilayer Modular Flooring Association (MMFA), the multilayer modular flooring industry will continue responding to market demands for natural and sustainable products in 2023.

Sustainability has been a central focus for multilayer modular floorings, and the members of MMFA strive for it without losing quality, authenticity and endurance in the flooring product.

This means turning to sustainably sourced and raw natural materials. Renewable materials such as cork, wood, natural gums and other types of fibres are favoured by members of MMFA.

Sustainability has leaked into aesthetic tastes just as much as technical product design. This is in response to global difficulties, which have caused consumers to yearn for “simple but functional solutions characterised by warmth and intimacy”.

Meanwhile, members of MMFA will continue to invest in R&D to come with sustainable flooring solutions throughout their lifecycle. They are constantly looking for new technologies and materials that will allow their products to meet the durability, waterproof, high-quality, and aesthetic requirements of their customers.

Some products have been on the rise for a few years. MMFA reported that this is the case of rigid clic floors which are more and more popular with consumers with their installation and maintenance simplicity as well as to their recyclability potential.

Comforting designs

MMFA also reported that consumers have expressed a desire to reconnect with nature within the home. Natural elements are making a comeback, with enthusiasm for gentle wood designs, calming stone effects, soft matte finishes, rustic patterns, and subtle knots and cracks characterising demand.

This celebration of traditional craftsmanship complements the environmental shift among customers and industries alike.

As for colour trends, MMFA forecasts that neutral, light, liveable colours are in vogue, such as easy pastels, soft greys, and warm earth tones, all topped off with a natural matte finish. Such colours foster a peaceful environment.

In addition, wider plank formats are becoming more popular to create a calmer appearance in the room, and herringbone, chevron, and ornamental floorings continue to be the customers’ favourite to fit into modern interiors.