Marriott International expands reach in MENA

Hospitality chain Marriott International, Inc. has signed 14 new properties in the Middle East and North Africa region, adding to its current operating portfolio of 147 hotels in 20 countries across the Middle East and Africa. 11 new hotels will open by the end of this year.

The latest signings will see Marriott International expand its Middle East footprint with eight properties across the UAE, Egypt, Qatar and Kuwait encompassing the Marriott Hotels, Courtyard by Marriott, Marriott Executive Apartments, Residence Inn by Marriott and Protea Hotels. Six hotels under the JW Marriott Hotels, Autograph Collection and Protea Hotels will also open in the African region.

“Our 2016 property signings further illustrate the scale of our ambition to expand as a leading travel company within the Middle East and Africa as well as internationally,” said Alex Kyriakidis, president and managing director for Middle East and Africa of Marriott International.

The expansion sees Marriott International reaching to increase representation in all major gateway cities, commercial centres and established resort destinations while catering to a wide variety of market segments. In Africa, Marriott International’s acquisition of Protea Hospitality Holding in 2014 continues to yield positive returns as the company signs a further six hotels in 2016 adding 1,040 rooms to its Africa pipeline.

“Today Africa is particularly important to Marriott International’s expansion strategy because of the continent’s rapid economic growth, widening middle class and youth population, as well as the increase of international flights into the continent,” added Alex Kyriakidis. “With over 850 million people in sub-Saharan Africa alone, there are enormous opportunities there.”

 

Source: Thomson Reuters ZAWYA