Organisers of MADE expo has announced new dates. Moving from March to November, it will be held from 22 to 25 November 2021 at Fiera Milano (Rho), Italy, just eight months later than its original date, hoping that the shift to November will be enough to overcome the pandemic and truly represent a global restart.
The construction sector already represents the key to the revival of the economy, and this period of time will not only allow for the consolidation of the positive growth trend of the sector, but will also be essential for dealing with the health emergency with the necessary instruments and treatment.
MADE expo, which for the first time will be organised directly by Fiera Milano, through the company Made Eventi Srl, owned by Fiera Milano (60%) and Federlegno Arredo Eventi (40%), is focusing on November to express the full potential of building sector well represented by the leading international trade show, and to give voice to the building community represented in Italy by over 700,000 companies and more than 1,000,000 employees.
Fieramilano is ready to welcome their network and offer exhibitors and operators a unique experience capable of amplifying the importance of a professional exhibition. With the innovative Fiera Milano Platform, exhibitors, buyers and visitors will be able to enjoy both a physical and digital experience: the multi-channel system available during visits to the event will keep product exhibitors and visitors connected in a real-time community linked by the new event App, My Matching, Webinars & Live Chats and by the Event Blog and Digital Signage.
All the events regarding the topics in November, that MADE expo will continue to develop in its MADE21 Observatory, remain confirmed. They will feature even more content and speakers and include TECHNOLOGY & DIGITAL, CLIMATE EFFECT, RESOURCES & RECYCLING and in particular, NEXT LIVING with its focus on what the buildings, houses, offices, hotels and residential constructions will look like in a future that is here today. Partners, professional organisations and associations all support this choice, together with ICE (the Agency for the promotion abroad and internationalisation of Italian companies), which will be assisting MADE21 in promoting the event abroad right up until its new date.
By November 2021, this enthusiasm will be at its height, as evidenced by the decision on the part of the majority of the internationally relevant trade fairs to wait until after the summer before safely going public once more in the midst of an economic recovery and a climate of renewed confidence.
Above all however, this enthusiasm can be seen from the number of exhibitors who have already chosen MADE expo 2021 as the stage from which they can present themselves. They will be accompanied by numerous other companies who want to finally take advantage of a physical place where they can demonstrate their product innovations to a network of professionals that includes designers, construction and production companies, craftsmen, window makers, contractors and buyers.