Launch of interzum showcase at IFFINA 2024

IFFINA – Indonesia Meubel & Design Expo takes place from 14-17 Sep 2024 (Image: IFFINA)

Indonesian Furniture Industry and Handicraft Association (ASMINDO), IFFINA and Koelnmesse have formed a strategic partnership to jointly launch the inaugural interzum showcase in Jakarta.

Taking place within IFFINA – Indonesia Meubel & Design Expo from 14-17 Sep 2024 at ICE BSD City, Indonesia, the specialised showcase dedicated to furniture production and interior design will gather industry professionals from Indonesia and South East Asia.

Projected for a 6.39% CAGR between 2024 and 2032, Indonesia’s furniture industry stands as one of the world’s fastest-growing furniture manufacturing hubs.

Indonesia possesses a wealth of high-quality wood, generations of skilled craftsmanship, and offers manufacturers a compelling proposition and competitive advantage with its relatively low labour costs.

The showcase of interzum, the world’s leading trade fair for furniture production and interior design, will cater to the needs of the dynamic Indonesian market.

It will offer a focused trade exhibition and will present the latest trends, cutting-edge technology, and innovative solutions in furniture production, and interior design industries. It will also place a significant emphasis on sustainability in these industries.

“Together, Koelnmesse and IFFINA proudly present the inaugural interzum showcase. This partnership signifies our shared commitment to advancing the Indonesian furniture industry,” said Mathias Kuepper, managing director and vice-president Asia-Pacific of Koelnmesse.

“The interzum showcase within IFFINA provides a unique platform to spotlight cutting-edge trends and solutions, redefining the landscape of furniture production and interior design in this dynamic market.

“We are delighted to announce that some key industry brands have already committed to joining the exhibition, adding substantial depth and expertise to the showcase. We extend our sincere appreciation to IFFINA for this transformative collaboration, setting the stage for a future where innovation and collaboration thrive.”

The showcase will present an array of solutions in five major segments: Function & Components, Textile & Home Fabrics, Lights and Lighting Systems, Materials & Nature, and Flooring.

Building on the success of the previous edition, ASMINDO is set to host IFFINA 2024 – Indonesia Meubel & Design Expo. The exhibition will occupy seven halls at ICE BSD City, covering a gross area exceeding 30,000m2.

“ASMINDO is pleased to collaborate with IFFINA and Koelnmesse in presenting the inaugural interzum showcase,” said Dedy Rochimat, chairman of ASMINDO. “This strategic partnership reflects our shared commitment to advancing South East Asia’s furniture industry, fostering innovation, and shaping a dynamic future for furniture production and interior design.”

“IFFINA will bring together a vibrant tapestry of industry players, designers, and artisans. We expect this gathering to not only spotlight the latest trends in furniture, crafts, and interior design but also to serve as a dynamic platform for creativity and business collaboration.

“I am optimistic about the positive impact this event will have on our thriving industry and look forward to witnessing the exchange of ideas and innovations.”

IFFINA 2024 will bring together industry players in furniture, crafts, homeware, home fabric, and decorative accessories. Additionally, interior designers, product designers, and artisans will showcase their creativity in various forms.

The furniture and craft industries are a significant contributor to Indonesia’s national economy. Despite the global impact of war and weakened demand, this industry continues to support export values and play an essential role in domestic tourism and hospitality activities. Its value is reportedly close to 16tn Indonesian Rupiah.

The interzum showcase debut, along with the seventh edition of IFFINA, seeks to attract over 100 leading brands and 15,000 trade visitors from South East Asia.