Kaspar Greber’s exhibition house transcends conventional means of selecting timber options

Mobile and innovative, Kaspar Grebar, located in Bezau, Austria, surpasses conventional product presentation of leaflets and samples by a long way, instead giving potential clients and visitors an opportunity to experience the product and construction first hand, by feeling, smelling, and touching the wood. Designed by Innauer-Matt Architekten, Kaspar Greber’s exhibition pavilion is not only a marketing tool, but also an exceptional way to showcase wood architecture, construction, and craftsmanship.

Constructed of “Nadelstreif/Pinstripe” and clad with silver fir on its façade and roof, Kaspar Greber’s in-house solid wood product, which its interior is also lined with, the exhibition house also features multiple surfaces and pinstripe solid wood elements in fir, spruce, and oak, which speak for themselves in various presentation areas inside the pavilion.

The natural, raw and untreated fir, spruce, and oak are the house’s walls – solid wood and presented proportionally – lend an atmosphere of relaxation, and the round windows and door made from double-glazed spruce welcome all in, all the while also showing clients and visitors their positive effects as construction materials at their best.

Additionally, the wooden dowels in the cut-out openings prove the stiction-based construction, and the wall, ceiling, and floor connections can all be seen and experienced true to scale.


Architect: Innauer-Matt Architekten
Location: Bezau, Austria
Year of completion: 2014
Photo credit: Dakro Todorovic


Source: Architizer