JEB Group, developer and designer of acoustic partitions and furniture solutions, has launched its new sustainable showroom in Singapore, featuring a selection of in-house furniture pieces as well as those of their global partners, along with acoustic partitions for private viewing.
The launch follows the group’s rebranding efforts across all existing markets, as it adopts a new logo with new brand colours to better represent its renewed focus on sustainability.
Established in 1991 and initially a business just offering acoustic partitions, the group has grown into a global ecosystem, offering solutions including furniture, architectural finishes and sustainable asset management.
The new showroom is located at Cantonment Road, occupies two four-storey shophouses, featuring sustainable furniture designs from their in-house team and global partners like Vitra, Walter Knoll and Flokk, along with acoustic partitions.
Through tours and consultations in the new showroom, JEB Group provides counsel on office furnishing while recommending sustainable material alternatives. The showroom also doubles up as an office space, housing over 50 JEB employees based in Singapore.
As part of the group’s initiative to encourage sustainable office design elements, the showroom also features a green room made with musk which naturally absorbs noise, in turn soundproofing the room. Such elements are also displayed across the showroom, where the open roofs and walls are covered with musk and plants, turning those spaces into calm oases where employees can unwind in between meetings.
Paul Dingley, managing director of JEB Group, commented: “Sustainability has inevitably become a huge part of the business. Seeing how we were moving towards this space, we believe it is the right time to refresh our identity to better demonstrate our commitment to creating a greener working environment.”
JEB Group’s new brand logo is represented by a hexagon, consisting of six sides that represent the Group’s six services – JEB Acoustic Partitions, JEB Furniture Solutions, JEB Custom Projects, JEB Architectural Finishes, Sustainable Office Solution (SOS) and Safe+Sound (S+S). The new logo is composed of building blocks, representative of the Group’s three brands (JEB, SOS and S+S) and their combinative efforts towards a greener future.
The group’s new brand colours deep Indigo Earthy blue and bright cyan green also serve to represent its new business direction towards a more sustainable future.
“Together with the launch of our new showroom in Singapore, we seek to further our mission to provide innovative and sustainable products and services that are tailored to meet the varying needs of businesses in the region,” concluded Dingley.
Images: JEB Group
