Through its 2016 Export Strategy Execution Project, Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) aims for an early achievement to expand its annual exports of Japanese agricultural, forestry and fishery products and foods to about ¥1 trillion by 2020.
Together with leading global professional services company Accenture, the Ministry is mobilizing public and private sector stakeholders for an aggressive export expansion initiative. Earlier this year in May, the government formulated its export strategy for agriculture, forestry and fisheries and the Ministry is holding Export Strategy Executive Committee meetings – including public and private sector experts – to verify progress toward export expansion.
Accenture will support the progress verification process with guidance from the Export Strategy Executive Committee as well as coordinate a survey and analysis of market trends and regulations, among relevant countries, and support development of a framework to administer the export strategy. In addition, the company will support operation of subcommittees on key products and export themes, addressing marketing and distribution strategy, as well as regulatory aspects.