Provider of lumber business systems, Canadian company ISIS Wood Product Solutions have changed its name to MillTech Inventory Management to distance itself from any connotations associated with the Islamic State of Iraq, also widely known as ISIS.
“World events out of our control caused us to have to change the name of our company. It’s quite unfortunate and sad on a number of levels that this action needed to be taken. We polled our customer base about the name change and there was very passionate support for us to do so,” commented MillTech.
The name change signals a change in marketing focus and to better align the company’s position in the marketplace.