IPCO strengthens China position with new acquisition

From left: Shaobai Li, vice-president APAC Sales & Service, IPCO, and Roy Zhang, managing director, Long Goal (Image: IPCO)

Steel belt manufacturer IPCO has acquired Chinese company Long Goal, giving IPCO local steel belt production capabilities for the Chinese market and enhancing IPCO’s competitiveness in China.

According to the press release by IPCO, the acquisition will enable IPCO to take advantage of local cost levels and shorter lead times while also reducing CO2 emissions and risks caused by transportation to and from Sweden.

All belts will be sold under the IPCO brand in China, utilising IPCO China’s current sales force, strengthened by Long Goal sales representatives. 

Former Long Goal employees will be fully integrated into IPCO’s China organisation during Q4.

Robert Hermans, IPCO CEO said: “We are delighted to welcome the Long Goal team to IPCO. Local Chinese supply will strengthen IPCO’s competitiveness for the vital Chinese belt market, and will also eliminate transportation needs around the globe.

“This is good news for our customers, good news for our business and good news for the planet. Moreover, this is a perfect fit with our strategic priority ‘In China for China’.”