The organisers of interzum 2021 have introduced two new participation options to offer potential visitors more flexibility, with a focus on interzum@home.
“With interzum 2021, we’ll again be offering suppliers to the furniture industry and interior design sector their global stage for new products and trends, with an even more extensive digital offering,” said Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse, in a statement on interzum’s digital evolution. “We know that many companies are in favour of a purely digital event because of the uncertainty surrounding the development of the pandemic right now. That’s why we’ve decided on a concept with participation options that offer the greatest possible degree of flexibility, with a clear focus on the digital presence and therefore on interzum@home,” continued Pollmann.
Best of both worlds
The new purely digital participation and presence in the new interzum@home exhibition hall permit the best of both worlds.
“Even though a presence on interzum@home is already included with a classic, physical presence at the trade fair for all exhibitors, in the face of the current challenges we’re acting on a request voiced by many of our exhibitors: we’re now also offering every company the option of purely digital participation on our new interzum@home platform,” explained interzum director Maik Fischer. Various digital-only packages will be available for the purpose, allowing companies to participate solely in the form of a digital presence on interzum@home 2021 – a presence that’s a perfect fit with their needs. In addition, there is another new alternative for participation that serves as a kind of intermediary between the two possibilities outlined above: the option of taking part in the “interzum@home hall”, where Koelnmesse will provide interested exhibitors with a physical trade fair presence that includes the construction of an attractive booth in three different sizes and can be used as a springboard and connecting element between the trade fair in Cologne and the exhibitor’s interzum@home presence.
“With this additional exhibition format, we’re offering companies the right framework for a safe and upmarket presentation in a compact space. This allows exhibitors to benefit from a top-class setting at the physical interzum 2021 in Cologne while simultaneously making use of the opportunities presented by the new digital platform interzum@home. That way, exhibitors get the best of both worlds, so to speak,” said Fischer of the new optional form of participation.
Increased overall reach thanks to a combination of digital and analogue formats
The goal of the new digital trade fair platform “interzum@home” is to use the new digital channel to increase overall reach. The components of this platform, which can certainly be considered state of the art, provide various possibilities for interaction, including digital showrooms, stages, workshops and cafés. Even in the face of the COVID-19 pandemic, this ensures interzum will reach a global audience that goes beyond the protagonists at the venue.
Innovative formats for innovative content
Complemented by the digital stage provided by interzum@home, interzum remains a leading platform for the furniture production and interior finishing industry, and a reliable address for inspiring exchanges and new business opportunities amid these challenging times. interzum doesn’t just depict the entire market, it also shows the trends that will influence the next few years and thus provides orientation for the industry.