HOMAG enters into strategic partnership with Chinese furniture producer Luli

Signing ceremony between Luli Wood and HOMAG (Image: HOMAG)

In Q4 2023, HOMAG received a major order from China. The contract with the Chinese customer Luli Wood Industry has a term of three years and covers the delivery of a comprehensive package of machines and systems for furniture production.

According to HOMAG, the total value of the order is approximately €90m.

The renewed strategic cooperation between HOMAG and Luli Wood Industry was formally sealed with a traditional signing ceremony, which was attended by Zhong Duzhang, deputy general manager of the Luli Group, and Dr Daniel Schmitt, CEO of the HOMAG Group, as well as other representatives of both companies.

“We decided to work with HOMAG again because the company offers advantages in the field of Industry 4.0, has extensive industry experience and has been active in China for more than 40 years,” Zhong explained during the ceremony.

The value added for the major order will be created in both Germany and China. HOMAG is relying on a mixture of Chinese and German teams for installation, commissioning, and service at Luli Wood Industry.

“We are very pleased to have received this order. It also shows that the Chinese market is extremely dynamic and important for us,” Dr Schmitt concluded.