HOMAG awarded by German Brand Award 2023 for its marketing campaign of DRILLTEQ V-310

Ulf Horstmann, product marketing, and Daniel Loddenkemper, senior manager in product marketing at HOMAG, received the award in Berlin, Germany (Image: HOMAG)

The HOMAG Group has won two awards for its marketing campaign for the launch of the new computerised numerical control (CNC) processing centre DRILLTEQ V-310.

In the categories ‘Brand Strategy of the Year’ and ‘Brand Design – Product Brand’ by the German Brand Award 2023, HOMAG was able to convince the jury with its campaign and was honoured with the ‘Special Mention’ and ‘Winner’ awards respectively.

As part of the marketing campaign, established media such as brochures, films, photos, ads, landing page were combined with new media such as 3D animations, augmented reality features and an extensive social media presence. Timing and frequency were also explicitly coordinated.

The highlight was the online live presentation of the machine for customers and the sales network. Produced in a professional studio, the film format with moderation and interactive content was broadcast worldwide.

With an innovative multi-stage launch, HOMAG therefore reached its own global sales network as well as international customers.

The German Brand Award honours brands holistically, discovers and presents unique trends, and advances not only the winners but the entire brand industry.

The German Design Council and the German Brand Institute thus honour successful brands, consistent brand management and sustainable brand communication.

The German Design Council is a competence centre for communication and knowledge transfer in the field of design, brand and innovation.