Hanoi market: Prospects and Opportunities    

In Vietnam, Hanoi ranks as high as Binh Duong municipality and Ho Chi Minh city in terms of investment opportunities for the furniture and real estate industries. Here is a brief overview of what the Hanoi furniture and construction markets have to offer.   


Hanoi produces and exports various wood and wood products, but the segments that have recorded the strongest growth thus far are wood chips, pellets, and wooden furniture, with furniture being the largest proportion in the industry, occupying as much as roughly US$6.3m in the first 11 months of 2022 (Fig. 1).*   

Fig. 1: Export value of wood products and furniture in the first 11 months of 2022 and 2021

According to data by the Fine Arts Association of Ho Chi Minh city and Handicraft and Wood Industry Association of Ho Chi Minh city (HAWA), the average consumption and demand for furniture in Vietnam is $21 per person per year.* This figure by itself might not seem much, but taking into account Hanoi’s population, which is around 8.5 million people as of early 2023* — accounting for about 8.5% of the country’s population, second highest after Ho Chi Minh City — the domestic demand for furniture can exceed over $100m annually.    

Furthermore, with Hanoi’s current average population density of about 2,480 people per km2 — 8.3 times higher than the population density of the whole country, and second highest after Ho Chi Minh city, which is 4,375 people per km2 — this density should be a clear indicator of how strong the demand for furniture and furnishings can be in the near future, as Hanoi continues to grow in population.*    

Preliminary results announced by the Population Living Standards Survey 2022 of the General Statistics Office reported that Hanoi ranks second in terms of per capital income in the country with 6,423m Vietnamese dong per person per month, while Binh Duong takes first with 8,076m Vietnamese dong per person per month (Fig. 2).* As of Q1 2023, according to the General Statistics Office, the average monthly income of employees in Q1 2023 was 7m Vietnamese dong person, an increase of 197,000 Vietnamese dong compared to the previous quarter and an increase of 640,000 Vietnamese dong over the same period last year.*

Although per capita income is not high, the demand for high-end furniture in Vietnam is not inferior to that of Hong Kong, Singapore, or other very high-income countries. In fact, Hanoi and Ho Chi Minh city are two markets where the demand for high-end furniture products is rapidly increasing. And to meet this demand, many furniture companies, local and global, have set up in Hanoi, approximating 710; Ho Chi Minh city has the most furniture companies in Vietnam with 1,170 firms, followed by Binh Duong with 715, then Hanoi.*

To read the full article, click here or find it on Panels & Furniture Asia November/December 2023 issue.