The Forest and Wood Products Australia Ltd (FWPA) has developed a 5-year strategic plan offering greater transparency to stakeholders, moving from an operationally structured focus to an outcome-based approach for the entire supply chain.
The five thematic-based strategic priorities are:
• Promoting the advantages of wood products
• Aligning products to market needs
• Assisting value chain optimisation
• Increasing resource availability and reducing risk
• Impacting decision making and industry capability
Chairman John Simon said that plan is not a trivial ‘repackaging’ of the organisation as it will require changes to advisory groups, accounting systems and staff accountabilities to create close and effective alignment with the plan.
“The Australian forest and wood products sector is highly diverse in geographical coverage, product and market focus. To adequately service the sector, and the often competing interests of stakeholders, FWPA must identify and focus on the key strategic imperatives that will deliver outcomes of optimal benefit to the industry as a whole. We are confident that this plan will achieve this goal, while at the same time increasing our engagement with our key stakeholders,” he said.
“I look forward to continuing improvement in our consultation with and reporting to the industry, in order to ensure the company remains nimble and its focus and programs remain as relevant as possible,” added Ric Sinclair, managing director of FWPA.
The 5-year plan comes as Australia’s forestry environment changes, namely, the change to the National Construction Code to allow for lightweight and massive timber construction for mid-rise buildings, industry funding for a WoodSolutions technical field force, as well as a forest grower commitment to fund a 2-year program to review research and priorities.
A full copy of the Plan can be found on the FWPA website.