Young and with a strong desire to grow, able to provide large spaces: the National Exhibition & Convention Centre in Hongqiao is one of the world’s largest exhibition complexes.
The opportunities provided by this enormous venue have made it possible to host the whole furniture sectors. While the desire to offer extraordinary sources of inspiration and cues for reflection on Chinese design has stimulated the organisation of several unique professional forums and events, such as the EAST Design Show, which every year enchants visitors wishing to discover the potential of the quality Chinese product, the value of emerging designers and the new market trends, and the Design Dream Show, which presents the most innovative trends and bears witness to the legitimacy of Chinese design, promoting its competitiveness.
CIFF Shanghai is co-organised with Red Star Macalline, the major Chinese home furniture distributor. The advantages associated with this collaboration between the world’s largest furniture sector fair and the largest national platform for home furniture and retail sales, with shops in all the main cities in China, definitely generate enormous benefits and make a profound impact on China and on companies operating in the sector.