Dubai Wood Show wraps up roadshow tour in Saudi Arabia

The Organising Committee of the Dubai International Wood and Wood Machinery Show has wrapped up a successful roadshow in Saudi Arabia, amid expectations that more than 1000 Saudi businesspersons and visitors from all over the Kingdom will attend the premier wood industry show.

The roadshow was held as part of a region-wide promotional tour for the 15th edition of the Dubai International Wood and Wood Machinery Show, due to take place from 16th to 18th March at Dubai World Trade Centre.

On the final leg of its tour, the committee finished a fruitful trip to Saudi Arabia, where they met key Saudi stakeholders, including businessmen, industry professionals and investors, who were introduced to major opportunities and facilities offered to participants at the three-day event, as well as to the show’s most important exhibitors.

The delegation met with H.E Khalid Al Omar, Assistant Secretary General for Corporate Communication and Marketing at Riyadh Chamber of Commerce and Industry, and a number of the Chamber’s members. The Dubai delegation also met with H.E Abdul Rahman Abdullah Al Wabel, Secretary General of Asharqia Chamber of Commerce and Industry. The delegates discussed possible ways to strengthen cooperation with their Saudi counterparts.

The trip to Saudi Arabia also aimed to promote economic ties and explore new avenues of cooperation between the two sisterly nations and peoples who enjoy deeply rooted historical relations and fraternal ties.  

The Dubai Wood Show, which will be held with the participation of exhibitors and visitors from Saudi Arabia, Iraq, Jordan, Lebanon and Pakistan, is the region’s premier destination for wood industry experts and the only dedicated B2B platform for the wood and woodworking machinery industry.

The three-day B2B event is expected to draw more than 10000 industry experts, exhibitors, investors and traders, providing them a perfect platform to showcase their products, innovative technologies, wood accessories and woodworking machinery industry to key players in the wood industry. 

The show offers a perfect opportunity for exhibitors and buyers to network with top industry leaders, experts, manufacturers and suppliers, as well as with representatives of government bodies interested in this sector. The show is an ideal place for industry professionals and stakeholders to keep abreast of the latest technologies in the wood industry and alternatives to natural wood products, in keeping with the sector’s approach towards sustainability and environmental protection.

Dawood Al Shezawi, President of Strategic Marketing and Exhibitions, the organisers of the show, said, “Through the roadshow tour, the Committee aimed to explore new opportunities for joint cooperation with the investment community in Saudi Arabia and attract more investment into the UAE market.”

“Over the past 15 years, the International Wood and Wood Machinery Show succeeded in achieving a leading position as the region’s only dedicated platform for the wood industry. It has also managed to gain the trust and interest of traders, exhibitors and buyers from different countries across the world, thanks to investment and economic opportunities it offers for stakeholders in the global wood sector,” he added.

Al Shezawi noted that the show helps facilitate the exchange of experiences, knowledge and expertise between local and foreign participants, while boosting opportunities for cooperation. It also offers a unique podium for wood manufacturers to learn about state-of-the-art technology used in the sector as well as to showcase international products, contributing to increasing the competitiveness of local products with global products in the local and international markets.

“The show coincides with the remarkable growth experienced by the global wood market, which is estimated at $137.1 billion (S$186.9 billion) in 2018, is expected to reach $201.2 billion (S$274.2 billion) in 2025, growing at a CAGR of 6.4%,” Al Shezawi said.

He referred to certain facilities that would be provided for participants such as activating a smart app that will enable the attendees to identify participating exhibitors and arrange meetings with them, thus contributing to increasing the percentage of sales and striking more trade deals.

“The show is a perfect place meeting for concluding on-site trade deals with buyers, as well as for the showcase of products to an international audience in a way that makes their brands more visible to the international business community, “Al Shezawi emphasised.

H.E Abdul Rahman Abdullah Al Wabel, Secretary General of Asharqia Chamber of Commerce and Industry, highlighted the promising opportunities offered by the wood and furniture manufacturing market. He said: “The market mainly depends on the strong construction market, which grows at annual rate of 15% since the 1980s, as a result of the boom in residential and commercial properties and infrastructure projects due to the rapid population growth.”

Al Wabel underlined the importance of the Dubai Wood Show in reinforcing opportunities for cooperation between professionals in the sector. 

Meanwhile, analysts forecast that the construction market is expected to reach up to $12 billion (S$16.4 billion), with a growth of a 70%, during the period from 2015 to 2020. Low-cost properties are a major factor that drives the demand for wood panels used for cladding, ceilings, floors and furniture.

Increased investment in residential and commercial construction activities across key geographic areas is expected to increase demand for wood panelling. The increasing public-private partnerships will more likely lead to developing the construction sector in emerging economies such as India, China and Saudi Arabia, and consequently support the market growth during the expected period, due to the significant progress made by the timber industry.

The 2020 edition is a great opportunity for the expected participants of 10,000 industry experts, exhibitors, investors and traders, to effectively connect and develop new partnerships as well as to strengthen the existing ties for potential business deals. The show will host foreign buyers, which will attract diverse purchasing powers that would directly reflect positively on the growth of economy and stimulate the business movement in the region.

The show will have a designated area for innovative products, offering an exclusive platform for various companies to display their products and make presentations that highlight the advantages of their innovative and valuable products. The three-day trade fair also helps facilitate access to new markets.