Dubai looks for the best snoozer with first ever sleep challenge

Are you a person who could sleep through a fire drill? The chronic snoozer? The type who can fall asleep anytime, anywhere?

On the 16th of September 2018, the first ever INDEX Dubai Sleep challenge, sponsored by DeRUCCI, will pit Dubai’s best nappers against one another to see who can enjoy the longest, most peaceful snooze right in the middle of the exhibition floor, abuzz with exhibitors and visitors at the autumn edition of the Middle East’s leading interiors exhibition, INDEX.

In the United Arab Emirates (UAE), 90 per cent of people are not getting enough sleep, according to the results published by researchers at the University of Michigan in the United States (U.S.), and based on comparing global sleep patterns. A good start for the sleep-starved could be a good quality bed. According to the Sleep Health Foundation, “an important factor that contributes to a good night’s sleep is the right mattress.”

“Increasingly, the ‘right bed’ is gaining importance in homes as well as hotels worldwide. A recent survey by found that nearly 81 percent of travellers say a comfortable bed is the “single most important” feature in a hotel room,” INDEX event director, Samantha Kane-Macdonald, said. “DeRUCCI has just opened its flagship shop in Dubai and this unique contest taking place at the first autumn edition of INDEX, is a great way for the bed superstore to showcase its superior quality bed range that promises to make a good night’s sleep a breeze.”

Entries have to be submitted before the 2nd of September 2018, whereby four contestants will be shortlisted from the entries received, and will go head-to-head in a three-hour siesta contest that will take place on mattresses from DeRUCCI. The winner will take home a brand new bed which will be perfectly matched to the individual’s sleep requirement assessed by DeRUCCI’s signature digital Mattress Selecting System.

September’s INDEX exhibition will be running alongside The Hotel Show Dubai, The Leisure Show and the FIM show at Dubai World Trade Centre from the 16th to the 18th of September 2018. Together, they will offer three-days of B2B product sourcing and networking opportunities for professionals working across the interiors, design and hospitality industries.