The redesigned DOMOTEX – with its more transparent clustering of allied products and the visually stunning “Framing Trends” showcase – have been warmly received by the market, and is now gearing up for its second season.
DOMOTEX 2019 will return under the keynote theme, CREATE’N’CONNECT, which will shine the spotlight on innovative flooring industry developments and ideas inspired by today’s connectivity megatrend.
Powered by advanced technology and digital change, being connected is a tremendously important aspect of our daily lives and interaction at home and on the job. Connectedness is a vital aspect of flooring in the sense that floors are unifying, connecting elements of room design. Floors and flooring provide the very foundation for the rooms in which we work and live. Floors inspire, orientate, and set the stage for human interaction.
”Framing Trends” display area well received and to return
The “Framing Trends” display area in Hall 9 at DOMOTEX 2019 is a unique opportunity for manufacturers to breathe life into the CREATE’N’CONNECT theme and thereby demonstrate their creative genius and position themselves as trendsetters of the flooring industry. Complete with a quality supporting programme of talks, lectures and discussions inspired by the keynote theme, “Framing Trends” is a vibrant networking platform and the beating heart of DOMOTEX. It is a place where creatives from all parts of the design spectrum can gather, make connections and contacts and spark new business opportunities.
For manufacturers, retailers and designers, it is also a rich source of inspiration for new collections. With its out-of-the-ordinary artistic staging and groundbreaking product presentations, “Framing Trends” is an absolute magnet for fashion and lifestyle-savvy visitors, architects, interior decorators, designers and influencers.
As a major highlight of DOMOTEX, the “Framing Trends” display area is one of the main stops on the show’s special Guided Tours for architects and journalists. This premium exposure is further enhanced by the area’s strong presence in the organiser’s social media channels and on the DOMOTEX website. Furthermore, companies that give exclusive interviews at DOMOTEX are permitted to use the interviews for their own promotional purposes.
As in 2018, the “Framing Trends” showcase at DOMOTEX 2019 will have a Blogger Lounge where bloggers and visitors can meet up, talk and collaborate.
The “Framing Trends” display includes the “flooring Spaces” zone, a series of spaces where selected exhibitors and companies from the flooring industry can stage their unique, creative visions of the CREATE’N’CONNECT theme in the form of physical installations, interactive display circuits or workshops. Applications for participation at the “Flooring Spaces” zone are now open.
Business decision-makers who participated in the inaugural “Framing Trends” showcase were full of praise and glowing reports for the enhanced DOMOTEX format, with Jutta Werner, CEO of Nomad, an interdisciplinary design firm in Hamburg, describing the “Flooring Spaces” as a “well signposted proving ground for innovation and contemporary thinking.
Similarly, Jürgen Dahlmanns, the founder and creative mind behind Rug Star, a cutting-edge German carpet label, believes that DOMOTEX’s managers have moved the show in an “exciting new direction” with “Framing Trends”.
“It’s a fun thing to be involved in as an exhibitor,” he said.
DOMOTEX 2019 will be held in Hannover, Germany, from the 11th to the 14th of January, 2019. The show is expected to feature an estimated 1,400 exhibitors from more than 60 countries.
All images are credited to Deutsche Messe