Digitalised 48th China International Furniture Fair Shanghai a success

The 48th China International Furniture Fair (CIFF) Shanghai came to an end on 14 Dec 2021 with support from 548 exhibitors and 775,043 visitors – a feat for the fair’s first digitalised edition.

The committee of CIFF Shanghai expressed gratitude for the visitors and exhibitors’ loyalty, which contributed to the success of the online fair. According to them, 13 livestreamed presentations of new collections recorded over 10,000 views each, as well as over 100,000 hits on the first day. Various furniture distributors such as Red Star Macalline attended livestreaming presentations organised by the exhibitors.

The virtual edition explored new ways for the furniture fair using WeChat’s CIFF Shanghai Hongqiao applet, divided into four main sections: Cloud Exhibition Hall, Cloud Live Broadcast, Cloud Negotiation and Cloud Activities.

There were also other collaborations between CIFF and external entities, including one with the National Real Estate Alliance, for the organisation of commercial events and for the promotion of over 20 brands of exhibitors interested in cooperation with the main real estate companies.

Furthermore, the collaboration with foreign trade associations to promote new export agreements has facilitated foreign buyers. To date, five brands have received orders worth over US$1 million. Moreover, during the four days of the fair from 11-14 Dec, exhibitors and visitors were supported by the matchmaking services, with a total of 1,057 requests received online.

The organisers of CIFF Shanghai also kept all the planned exhibitions, such as DDS, Tea Ceremony, Super Fun Design, Meta Point Design Award, and Material Aesthetics Pavilion animated the 48th CIFF Shanghai, interpreting the curators’s ideas online. Chinese designers and senior lecturers were also invited to interpret sector trends and inspire creative ideas.

The next CIFF fair will be CIFF Guangzhou, which will be held in two phases: the first being 18-21 Mar 2022, and the second 28-31 Mar.