What happens when a group of Chinese designers visit Sweden, take in the Swedish nature, culture and lifestyle and then travel back to China and create furniture in Swedish pine for Chinese consumers?
Chinese designers (from left): Jamy Yang, Yang Design; Xiaojie Zhu, Opal Furniture; Wei Wu, Dragonfly Gallery; Junjie Zhang, Sozen; Darui Chen, Maxmarco; Xu Ming, Design MVW; Yanfei Chen, PUSU
Pieces of furniture displayed at a Swedish Wood showcase in Shanghai on January 20, 2016
“Design for Sustainable Living” is a collaboration between Swedish Wood and seven leading Chinese designers. The aim of the project is to increase their knowledge of how to use Swedish pine in the design and manufacture of ecofriendly furniture, and to further spread the idea of a sustainable lifestyle.
In May 2015, Swedish Wood invited the designers to visit Sweden. During their trip, they got to see the Swedish forest, learn about sustainable forestry and experience modern sawmills, visit an IKEA factory, the Umeå Institute of Design and Carl Malmsten Furniture Studies, and meet with Swedish furniture designers. The trip gave visitors inspiration and a solid grounding in pine and Swedish furniture design.
When the designers travelled back to China, they created and produced various pieces of furniture in Swedish pine, launched at an exhibition in Shanghai on 20 January 2016. The launch was supported by the Swedish Consulate in Shanghai, Chinese industry organisations and selected media.
“The Chinese designer furniture in Swedish pine was warmly received at the exhibition. The Chinese designers and furniture manufacturers who took part in the associated seminar were impressed that the material could feel so exclusive,” said Charlotte Dedye Apelgren, Director of Interior and Design at Swedish Wood.
The furniture will be exhibited at several other events in China over the year, creating a platform for other Chinese designers, furniture manufacturers, lecturers in furniture design and importers to experience Swedish pine and exchange ideas with each other. This unique meeting between Swedish pine and top-quality Chinese design is just the beginning. Several of the Chinese designers involved in the project commented that now they have discovered pine, they will be using the material in other projects.
“For me, being modern means going back to nature. Using pine is going back to nature. I will definitely use it a lot in future furniture design. Because it is close to life and environmentally friendly, it is going to be a new trend,” said Zhu Xiaojie of Opal Furniture.
Zhu Xiaojie of Opal Furniture
Images: Swedish Wood
Source: Swedish Wood/ Edited by Panels & Furniture Asia