CIFM/interzum guangzhou opens

CIFM/interzum guangzhou kicks off with the interzum guangzhou Award and VSIL Forum (Image: Koelnmesse)

China International Woodworking Machinery & Furniture Raw Materials Fair (CIFM)/interzum guangzhou has opened to visitors on 28 Mar 2023, welcoming nearly 1,000 furniture manufacturing brands from China and abroad, including 200 international enterprises.

With 330,000m2 of exhibition space, CIFM/interzum guangzhou 2023 is being held in conjunction with Phase 2 of the China International Furniture Fair (CIFF) for office and commercial spaces.

interzum guangzhou Award

The exhibition kicked off with the launch of the interzum guangzhou Award, an annual selection of outstanding companies in the industry promoting technological innovation and product research and development. Originating from the interzum Award in Germany, this annual selection highlights the latest trends and advancements in the industry.

Keith Tsui, managing director of Koelnmesse (Beijing), expressed his gratitude towards the industry’s support and collaboration: “Thanks to the tireless efforts of all sectors, we have marked the beginning of a new era this year. The exhibition has successfully attracted global furniture elites to convene in South China, enabling the industry to come together and connect.

“With the power of the interzum guangzhou platform, we will continue to support innovation and sustainable development within the industry.”

Tsui also predicts that the interzum guangzhou Award will serve as a barometer for new furniture material application trends over the next 3-5 years, guiding the development of the global furniture manufacturing industry. This underscores the exhibition’s commitment to driving innovation and promoting sustainable development in the industry.

The award-winning products are showcased at the interzum guangzhou Award special display area over the exhibition period.

VSIL Forum

The VSIL Forum kicked off on the afternoon of 28 Mar, with senior representatives like Philip Zhou, CSO of Schattdecor, Matthias Haasler, chairman Rehau North East Asia (NEA) cum Head of Division Furniture of Rehau NEA, Dick Spierenburg, founder of Spierenburg Studio, and others sharing their insights on topics such as full interior customisation, industrial integration, product R&D, and interior furniture product design trends.

The forum aims to provide attendees with a deep analysis of the development direction and trends of the furniture manufacturing industry.

In addition to the thematic forums, the VSIL Gallery features a sleep zone with the theme of ‘Wakefulness’. The feature zone guides visitors through objects and space, providing high-quality sleep suggestions by adjusting temperature and lighting to explore user-centric product design.

Against the backdrop of World Sleep Day, the immersive sleep experience is expected to attract numerous visitors, sparking thoughts on sleep and raising awareness of the importance of improving sleep quality.