CIFM / interzum guangzhou 2021 eyes fresh opportunities as global furniture industry recovers

Photo: interzum guangzhou

During China’s “13th Five-Year Plan” period, the country’s gross domestic product (GDP) broke through the 100 trillion yuan mark based on the government’s work report released recently. According to iiMedia Consulting, the national output of the furniture manufacturing industry increased by as much as 13% in November 2020 year-on-year. In addition, thanks to China’s effective prevention and control of the pandemic, the economy has moved from recovery to rebalancing phase.

The strategic attention of local as well as global capital markets on southern China has facilitated the establishment and development of the furniture industry in the Guangdong-Hong Kong-Macao Greater Bay Area.

Against this backdrop, the China International Furniture Machinery & Furniture Raw Materials Fair (CIFM)/interzum guangzhou will be held as scheduled at the China Import and Export Fair Complex in Guangzhou from 28 to 31 March 2021.

As Asia’s largest woodworking machinery and furniture production, interior decoration trade event, CIFM/interzum guangzhou’s influence radiates across Asia. It provides a reliable platform and professional services for brand companies to showcase cutting-edge technology, develop a broader market and foster business connections.

The last edition was widely lauded as a success by the industry despite the pandemic. This year’s run is poised to be larger scale, with heartening visitor pre-registration figures. More highlights and diversified experiences are also in store to wow the industry.

Highlight 1: “In” Live Streaming · Online Business Matching 2.0

Telecommuting has become an important means for business exchange and economic recovery as a result of the pandemic. Aimed at breaking time and location boundaries, business matching activities in 2021 will be augmented with one-on-one online meet ups to connect overseas buyers and exhibitors in real time. Product categories will cover hardware, machinery, decorative materials and upholstery accessories.

Highlight 2: Business Package Plus (BPP) Zone

International travel restrictions impact not only international visitors, but also exhibitors.

With the newly launched Business Package Plus (BPP) to assist affected overseas brands maintain their presence at interzum guangzhou 2021, visitors at the show can continue to source innovative products and solutions from all over the world.

Adding buzz to the area, the Agricultural Trade Office of the US Consulate General in Guangzhou will – for the first time – hold a seminar themed “Back to Nature – Modern Wood Structure” to deep dive into the subject matter.

Highlight 3: Technological and Product Application Forums

A series of insightful forums by exhibitors will shed light on advanced technology applications and demonstrations spanning the seven product categories of the show, and examine future growth areas to bring tangible benefits to all participants.

Forum topics include: Application of PUR in home furnishing manufacturing, Empower your inner strength with leading adhesive technology, i-Made in Germany: building the next generation of smart home control system, LED cabinet light used for indoor illumination, and Introduction to the global leading height adjustable furniture technologies.

Highlight 4: 20 PLUS 20 Annual Awards

At present, China’s urbanization rate will reach 65% in the next five years. Housing requirements are pushing home furnishing companies to carry out technological changes and product upgrades with demand for high-quality customization rising every year.

Launched in 2018, the interzum guangzhou “20 PLUS 20 Annual List” aims to give recognition to exhibitors with the 20 most influential and technologically innovative furniture accessories, which includes hardware accessories, lamps, decorative panels, printing paper and textiles.

Once again, the event is honored to have internationally renowned designer and judge of the prestigious interzum Award, Mr. Dick Spierenburg as special adviser. Annual List Finalists list for 2019-2020 has been announced.

The 20 PLUS 20 awards ceremony will take place on the first show day and will be attended by the media and industry representatives.

To learn more about interzum guangzhou 2021, visit