CIFF Shanghai 2023: Design, business relations and services to welcome back international players

CIFF Shanghai at Shanghai Hongqiao National Exhibition & Convention Centre

The 52nd China International Furniture Fair (CIFF Shanghai) will be staged from 5-8 Sep 2023 at the Shanghai Hongqiao National Exhibition & Convention Centre, where the entire furniture supply chain will be represented under one roof: home, outdoor, and leisure furniture, furnishing accessories and textiles, and furniture for offices and public spaces.

In concurrence with the Shanghai International Furniture Machinery & Woodworking Machinery Fair, machinery for the furniture industry will also be on display.

Good design and the pursuit of an ever-improving quality of life are now the main factors motivating the choice of furniture products.

In response to this imperative consumer need, the 52nd CIFF Shanghai 2023 will offer various special exhibitions, activities, and services in collaboration with product designers, interior designers, and design professionals to offer new formats for design development and new solutions for better living and working.

With the theme ‘Lead New Consumption, Service New Pattern’, CIFF Shanghai will focus on promoting Chinese design brands such as Camerich, HC28, Chic Casa, My Just, and Treasure.

In keeping with its long-standing strategy of creating a strong synergy between the exhibition event and the purely commercial event of furniture product distribution, the 52nd CIFF Shanghai is increasingly establishing itself as the dedicated place for promotion and successful positioning in the Chinese market to find partners and develop new offline and online commercial channels.

Brands at CIFF Shanghai will have the opportunity to interact directly and effectively with high-end Chinese distributors, including Red Star Macalline, but also with small and medium-sized retailers, contractors, designers, and decision makers.

CIFF Shanghai is also paying attention to exhibitors who are whose interests are more orientated towards foreign markets, creating solid relationships with international distribution channels traditional and multimedia alike, offering exclusive services to promote the development of business relations, facilitating the presence of foreign professionals at the fair, and investing in international promotion.

With all restrictions on entry into China now removed and all services ensured in total safety, there is enthusiasm among international players in the furniture sector to finally be able to travel to China and visit CIFF Shanghai.

To make it even easier for buyers, distributors, and designers to visit the 52nd CIFF Shanghai 2023, the organisers have launched several services, including the ‘Global Buyers Return Plan’, a programme that provides a full range of VIP services during the fair, discounts on airfare, and accommodation offers.