CIFF Guangzhou 2024 positions itself as covering the entire furniture supply chain, from upstream to downstream sectors

CIFF

The 53rd CIFF Guangzhou 2024 has announced its theme: ‘Designing A Better Home, Serving A New Pattern’.

The fair has an exhibition area of 850,000m2, an increase of 11.8% compared to the previous historical record set in 2019. It will use all 91 exhibition halls in the two phrases, with over 4,000 exhibitors and an expected visitor figure of over 380,000 from over 200 countries.

The vision across the two phases, which will take place from 18-21 Mar and 28-31 Mar at the Canton Fair Complex in Guangzhou Pazhou, is encapsulated in four highlights: ‘One Chain’, ‘One Exhibition’, ‘One Bridge’, and ‘One Award’.

One Chain: CIFF Guangzhou aims to stand out as the only furniture fair in the world that covers the entire furniture supply chain, from upstream to downstream sectors. This includes home furniture, home decoration and home textiles, outdoor and leisure products, office and commercial spaces, and machinery and raw materials.

The Home Furniture show, held from 18-21 March, revolves around the theme ‘New Scenario’. For this edition, the layout of the show is reorganised and the exhibition area has been expanded and upgraded, using a total of 46 halls in areas A, B, C, and D of the Canton Fair Complex and the PWTC Expo on approximately 435,000m2.

The Dining & Living Room Furniture Sector, which has been moved to Area C of the Canton Fair Complex and Area E of PWTC Expo, hosts 750 exhibitors, 71% more than the previous edition.

Area A features a focus on design, hosting 79 design brands and on the upholstered furniture section, which hosts over 400 exhibitors, 69% more than the previous edition.

Independent zones have been created for the Outdoor sector in Area B and for the Homedecor & Hometextile sector in the new Area D.

The Office Furniture and Commercial Spaces and CIFM/interzum guangzhou edition will be held from 28-31 Mar, marking a 20% increase in exhibitors compared to the record high of the 2009 edition, of which there will be 293 foreign companies from 31 countries.

Office Furniture and Commercial Space is committed to building “the number one Global Office Exhibition” with the theme of ‘New Office Fashion, New Commercial Trend’, occupying Area A, B, and D of the Canton Fair Complex and focusing on three key platforms: office environment, office seating, and public commercial space.

CIFM/interzum guangzhou, with the theme ‘Throughout Upstream and Downstream, Link to A New Development’, will be located at Area B and C of the Canton Fair Complex, bringing together furniture production equipment, raw materials, components, and hardware.

One Exhibition: Although CIFF Guangzhou is held in two phases, it actually functions as a single complete exhibition covering the entire furniture industry chain, allowing visitors to explore the entire production cycle.

The highlights of the event include: Design-Focused Showground, featuring collaborations between universities, international design institutions and industry professionals to promote design-driven innovation and product updates; Consumption Upgrade Showground, showcasing smart products, furniture for health and eco-friendly furniture solutions; and Trend Leadership Showground, featuring curated trend-focused exhibitions, conferences and forums led by curators, designers and media professionals.

One Bridge: CIFF Guangzhou strives to act as a bridge connecting the Chinese market to the international scene, promoting trade and cultural exchange.

CIFF Guangzhou covers both commercial and design channels, domestic and export markets, and traditional and emerging channels.

To attract three main groups, designers, retailers, and international buyers, CIFF Guangzhou has created various initiatives including the CIFF Design Community, the CIFF Elite Community and the Interbiz Club.

These initiatives offer year-round attraction and investment promotion, city roadshows and opportunities to connect with a diverse range of potential customers. CIFF Guangzhou also offers a variety of online and offline resources to help companies connect with each other.

During the eight days of the fair, offline selection and purchasing sessions take place. Throughout the year, there are online docking opportunities through the CIFF Guangzhou mini programme in China and the official overseas supply and demand room.

One Award: CIFF Guangzhou has announced the launch of the first design award in China, the ‘CD Awards’.

The CIFF Guangzhou Design Awards are designed to recognise design and innovation in the home furnishings sector and celebrate excellence in the field of furniture design. The award will be assigned in various categories, including furniture, home textiles and outdoor furniture.

The establishment of the CD Awards represents a significant development for the Chinese furniture industry. It aims to contribute to raising the profile of original Chinese design and promoting the development of the sector.