CIFF Guangzhou 2022 kicks off with six new strengths

Originally held in March but postponed to July 2022 due to pandemic reasons, CIFF Guangzhou 2022 has announced a new positioning, “Design Trend, Global Trend, Full Supply Chain, All in CIFF”, and six new strengths to tackle issues and offer opportunities to the furniture industry. CIFF Guangzhou 2022 will be in two phases: from 17-20 Jul 2022, and 26-29 Jul.

The first theme is “Build a Better Home Together, Serve the New Pattern”. With China’s economy transitioning from a period of rapid growth to a development phase, and the country’s focus on establishing a high standard of living, the new theme serves to strengthen the synergy with the industry and promoting the ‘exhibition platform chain’.

Second is “Original Design”, which aims to be the engine for the sector’s development and the transformation of the Chinese furniture industry. All exhibition sectors — Home Furniture Show, Office Show, and Interzum Guangzhou — will feature a number of design brands, reportedly surpassing even the pre-pandemic peak period.

Home Furniture, to be run from 17-20 Jul, will present design solutions for the whole living space as well as outdoor leisure spaces that will be a source of inspiration for retailers and designers. Design exhibitions, seminars and conferences will be held.

Office Show, running from 26-29 Jul, will focus on upgrading workspaces and the design of commercial spaces, with a Design Trend Pavilion and Office Theme Pavilion.

Third is “Dual Circulation”, aiming to allow Chinese manufacturers and distributors to take full advantage of the development opportunities offered by domestic circulation. Both phases of the show will present a variety of Chinese brands, who will demonstrate their new collections with a particular focus on the domestic market.

In particular, the projects CIFF Designers’ Circle and CIFF Distributor’s Circle will focus on interior designers and retailers, domestic sales audiences, working with the main furniture shopping centres such as Red Star Macalline and Chinese design studios, enabling over 100 trade relationships in 23 cities across the country.

Fourth is “Viable Planning for the Future”, which addresses new modes of living after the pandemic, with attention on the environment and health. The exhibition will cater to smart technology, featuring trends on smart consumption, smart sleep — creating the Technology & Health Pavilion for smart sleep and smart home — smart workplace.

Fifth is themed exhibitions, where the fair will feature eight themed exhibitions for providing inspiration and stimulating creativity: 2030+ International Future Office, CMF Trend Lab, Design Dream Show on Contemporary Home Furnishing, D2M Lab, Design Exhibition on Young People’s Day and Night, Firefly Museum for Children’s Space, Intelligent Sleep, and the Office Theme Pavilion.

And the last is “Effective Forms of Business: Online-Offline Integration and Digital Expansion”, addressing the increasing use of digital technology. On 17 Jul, CIFF will launch a commercial event that will be held both online and offline at once. As such, this edition of the fair will be an integrated online-offline mode.

The official CIFF Miniprogram will host 3,088 online exhibitors who will take advantage of cloud exhibition spaces, livestreaming communications, cloud negotiations, and more. According to CIFF, over 100 online business matchmaking events will be dedicated to negotiations with international buyers.