CERATIZIT launches new TV show-style format to showcase cutting tools

In light of the global pandemic rendering trade fairs and direct customer contact more difficult, the CERATIZIT group has announced that they will be launching “CERATIZIT – It’s Tool Time!” on 26 November 2020. This new presentation format, delivered in a stylish TV-show format, will provide its customers with information, entertainment and interaction. 

Viewers can look forward to a 45-minute show that aims to inform and entertain at the same time. The main characters will be the cutting tools, but the audience will also be given glimpses behind the scenes at the tool manufacturer. For example, there will be a live link to Paris for the opening of the new Innovation Center, where the innovative High Dynamic Turning (HDT) technology and FreeTurn tools will be developed in future. 

Viewers will be given exclusive insights into the technology, which will be used to machine a complex component using the revolutionary HDT process. Since advances are constantly being made in HDT, audience can also find out about the current state of affairs, including the very latest news, which, until now, has been “top secret”. 

Besides HDT and FreeTurn, “It’s Tool Time!” will be dedicating plenty of airtime to other topics. For example, experts will explain what methods can be used to make production processes more efficient, especially for manufacturers that wish to exploit their processes to their full potential. 

CERATIZIT will also broadcast two 45-minute “insight” programmes after the 45-minute “CERATIZIT – It’s Tool Time!” show, to go in-depth into the selected topics. 

“CERATIZIT – It’s Tool Time” will broadcast for the first time on 26 November 2020 and registration is available at www.itstooltime.tv.


CERATIZIT has been a pioneer in developing hard material solutions for machining and wear protection. The private company, with registered offices in Mamer, Luxembourg, develops and produces highly specialised cutting tools, indexable inserts, rods made from hard materials and wear parts. The CERATIZIT Group is a global market leader in various application segments and successfully develops new carbide, cermet and ceramic grades, such as for wood and stone working.