Biesse to open new campus in Dubai by 2017

Biesse Group announces a new campus in Dubai, UAE, to represent its headquarters in the Middle East in the first quarter of 2017. An inaugural event will be held in conjunction with the Dubai Woodshow trade fair.

Biesse’s latest investment will further strengthen its presence in the Middle Eastern market and bring many benefits for customers in the area. The multi-purpose exhibition space is equipped with a classroom for training, a dedicated software space, and a service and spare parts area, which offers a comprehensive experience to our customers, in order to meet all of their needs. At 1,000 square metres, it is the largest permanent showroom in the region dedicated to machinery for processing wood, glass and stone. The modern building, equipped with a range of cutting-edge technologies, will be located within the brand-new Dubai Silicon Oasis Authority.

“We strongly believe in the potential of the Middle Eastern market – indeed, having already demonstrated exceptional performance, it is expected to grow even further. This will no doubt be enhanced by the Dubai International Expo in 2020, an event that will bring benefits both for our industry and for the region as a whole,” remarked Federico Broccoli, Biesse Wood Division Director/Sales – Subsidiaries Division Director.

Other initiatives to boost customer experience include doubling the number of skilled technicians and establishing a service and spare parts team.

“The new spaces will enable us to train our personnel directly on site. In addition, we will have the means to guarantee a stock of strategic replacement parts at the facility,” said Renato Manganelli, Subsidiary Director for Biesse Group Middle East.

“We are delighted that these new resources will help us to confirm our unwavering presence alongside each and every one of our customers in the Middle East.”