Biesse has released a new visual identity to align the group’s various positioning and brands, and to convey new values and identity traits while retaining the distinctive features of the various trade sectors.
More details will be revealed over time, with the full implementation accomplished within the year.
The change is part of Biesse’s modernisation over the past two years, with the aim of becoming faster and more innovative, and with a customer-centric approach in the way they operate.
As such, the project entails the rationalisation of the company structure, as well as its reorganisation at both internal and international levels, with the purpose of transforming the group into an increasingly more streamlined and efficient entity featuring simplified processes and the ability to adapt to global contexts.
“Biesse’s evolution will benefit our customers, as well as allowing us to compete in an increasingly changeable market. Due to the all-encompassing nature of this transformation, we decided to explicitly express it through a new visual identity,” commented Roberto Selci, CEO of Biesse.
The new visual identity was also revealed during Biesse’s annual Inside event, which welcomes customers to experience first-hand Biesse’s technology at Pesaro, Italy, from 10-21 Oct 2022.