Biesse is launching the Digital Arena, an innovative digital platform that enables live demonstrations and educational webinars, to present advances in technoogy, innovation and R&D, as well as software and training activities.
“We are facing a cultural shift that will impact our marketing strategies and the way we use communications channels, which is why we have revisited our strategy to better serve customers all over the world,” stated Raphaël Prati, Corporate Marketing Communications Director.
“The platform will serve as our “digital site”, a virtual Campus that is the digital equivalent of our real world showrooms and campuses, a place for customers to go when they want to learn more about the solutions we offer through our technological or internal tours,” Prati continued.
“The Digital Arena is an interactive portal that will host digital events by Biesse, Intermac and Diamut. Visitors will be able log in and attend webinars and participate in live demos. It’s a single digital location dedicated to wood, advanced materials, and the glass and stone processing industries, a place for inspirational content and for prompting dialogue and trading ideas.”
The first digital event on the platform, “E-vent: Digital in Action”, is scheduled to be held from 24 to 26 June 2020. Through webinars and digital content, the virtual stage will host sessions about cutting, nesting, the housing sector, new scenarios for edgebanding, with in-depth information about the certification of antibacterial panels, and the role that advanced materials play in safety thanks to the use of transparent materials. The main areas of emphasis will include AUTOMACTION and SMARTACTION, two concepts developed over the past few years to address the needs of large industrial facilities looking to boost manufacturing performance, in the first case, and meet the needs of medium and small businesses, in the second. The presentations will point out the advantages offered by digitalisation.
“E-vent: Digital in Action” will be held from 24 to 26 June 2020 at https://digitalarena.biessegroup.com/en/.