Biesse Inside 2021 returns with physical and digital platforms

Photo: Timothy Muza/Unsplash

The autumn edition of Biesse’s Inside is back, opening the doors of its showrooms to all Biesse Group customers and demonstrating technological solutions for everyone who works with wood, advanced and composite materials, glass and stone.

The event is fully integrated in the digital transformation strategy implemented in Biesse Group: a strategy based on the digitalisation of factories and the creation of a new, smart factory aimed at all their customers, from small and medium-sized firms right up to the major industrial groups. Federico Broccoli, chief commercial and markets officer of Biesse Group, explained: “It will be a borderless group event covering all the technologies produced by Biesse, Intermac and Diamut: an unmissable opportunity for our customers. For customers worldwide, we are offering a complete formula that spans all our divisions and combines physical presence with digital experience. Thanks to streamed demos and webinars with our local sales force, we’re ensuring that even those who can’t come to Pesaro in person can take part in this international event.”

The event will continue until 5 Nov 2021 at the Pesaro Campus and on, with a new edition dedicated to the latest solutions for machining wood, advanced and composite materials, glass and stone.

Raphael Prati, chief marketing and communications officer of Biesse Group, commented: “We are opening the doors of our showroom, confirming the hybrid formula of last year and last spring that was intended as a prompt response to the changing global situation. Inside, in fact, is embedded in the Digital Communication context and we’ve taken advantage of all the opportunities it offers. This hybrid formula has also proven to be a winning solution from various points of view: we can offer our customers interaction, shared moments and participation – both physical, in our showrooms, and digital on the website. We have invested significant resources in expanding our digital ecosystem in terms of both technological innovation, from products to services, and in our way of relating with our customers worldwide.”

Inside – Physical event

The Biesse and Intermac showrooms in Pesaro will open their doors to show off the technologies, products and digital services that are waiting to be discovered, while respecting the health and safety protocols relating to customers, employees and the workplace. With an online booking system dedicated to the event, customers can book their visits and technical demonstrations autonomously, on the basis of daily availability and in compliance with safety regulations. To illustrate Biesse and Intermac solutions while guaranteeing safe environments, 20 business lounge areas will be exclusively dedicated to welcoming customers.

Inside – Online event

Customers will be granted access to a rich programme schedule that will put the spotlight on technological innovation offering the latest news about products and processes. The online version of Inside is based on webinars and streamed demos: the former are known as “Tech Walks”, with product specialists taking visitors on a virtual walk around the Biesse showroom; the streamed demos are opportunities reserved for a limited number of participants, with the interactive presentation of Biesse and Intermac technologies and software.

All the videos will subsequently be available for streaming on the interactive Digital Arena platform too, for on-demand viewing.

The information-rich sessions about technology and innovation, available in the showroom or in the digital versions, are driven by Automaction and Smartaction, Biesse’s two approaches to the digital transformation. The former works to meet the needs of large industrial plants that wish to reinforce and enhance their manufacturing performance, while the latter responds to the needs of medium and small businesses, presenting all the advantages that digitalisation has to offer.