Beaulieu International Group unveils Experience Centre at Flanders Flooring Days

Beaulieu artificial grass solutions (Image: Beaulieu International Group)

The third edition of Flanders Flooring Days (FFD) has started with a four-day event from 13-16. Beaulieu International Group has been involved since the beginning of the concept – a collaborative initiative among Flemish flooring companies opening their doors to customers or prospects worldwide.

This year, Beaulieu has seized Flanders Flooring Days as an opportunity to unveil their Experience Centre to the public for the first time.

Beauflor’s vinyl flooring solutions (Image: Beaulieu International Group)

Ultimate experience
During the Flanders Flooring Days, attendees were invited to learn about wide range of solutions offered by Beaulieu, from cushion vinyl and hard flooring, to event carpets, and artificial grass.

Beaulieu also presented its engineered solutions such as fibres and technical textiles, as well as its upholstery activities, and Beaulieu polymers in the Experience Centre.

“At this centre, visitors will have the opportunity to touch, discover, and experience all our solutions. The aim is for visitors to leave here with even more ideas than they came in with,” said Matthias Blomme, group marketing manager at Beaulieu.

The Rewind event carpet in action (Image: Beaulieu International Group)

Tangible solutions combined with digital impressions
Each solution offered by Beaulieu is housed in a section that allows visitors to learn more about its specific application. Visitors can stroll from one solution to another, in order to discover how combined, multiple solutions can yield inventive and creative projects.

“We’ve opted for tangible solutions combined with digital experiences and impressions,” continued Blomme. “For example, you can test and experience our Act Sports sports turf in our 180° sportsbox, but also explore our sustainable landscaping grass solutions. Or you can unleash your creativity within our immersive box, where you can instantly visualise your designs on digitally printed cushion vinyl flooring of Beauflor. Furthermore, you’ll be able to fully grasp the sustainability narrative of our event carpet Rewind and discover that BerryAlloc offers much more than just an impressive range of unique and innovative solutions in laminate, parquet, high-pressure flooring, strong wood floors, and vinyl planks and tiles in fantastic designs. The corner dedicated for BerryAlloc goes beyond product offerings. With tools as Myfloorstyle, a new content platform that answers all questions about flooring and interior design, and Harmony Lab, an innovative interior design concept created in collaboration with renowned colour experts, we show everyone the full picture.”

BerryAlloc. (Image: Beaulieu International Group)

Sustainability across all solutions
Sustainability takes centre stage at the Experience Centre and during the Flanders Flooring Days.

In the landscaping artificial grass section is a focus on eco-backings, which improves recyclability by utilising yarns and backing from the same polyolefin material family. These solutions require up to 50% less backing material while maximising stability and durability, shown in products like Iska Eco, Forestland Eco, Wildflower Eco, Mystique Eco, and Elite Eco.

Meanwhile, the Twilight collection are cushion vinyl rolls with a 40% lower carbon footprint compared to conventional heterogeneous CV flooring for residential applications.

Furthermore, Rewind is a sustainable flooring solution; it does not use water, is latex-free, and eliminates excessive energy consumption. It is also 100% recyclable and can be turned into pure mono-recyclate.

Beauleu’s Fibres – with its sustainable fibres programme and technical textiles – provide solutions with sustainability-enhancing benefits in agrotextiles, geotextiles, backings, and industrial fabrics.

B.I.G. Experience Center. (Image: Beaulieu International Group)

Creative and sustainable hub
Beaulieu’s sustainability goals are also reflected in the construction of the Experience Centre. Thanks to geothermal technology for both cooling and heating, with 60 boreholes each approximately 90m deep, an exceptionally low ecological footprint is ensured aligning with Beaulieu’s sustainability goals set for 2030. With a total of 3.700 sq m, of which 1.600 sq m are reserved for the Experience Centre, visitors and employees alike can meet, co-create, innovate and work together.

B.I.G. Experience Center – Place Beaulieu. (Image: Beaulieu International Group)