47th CIFF Guangzhou 2021 attracts 357,809 trade visitors

With a 20.17% increase in visitors compared to the previous edition held in 2019 before the COVID-19 pandemic, China International Furniture Fair (CIFF) Guangzhou reports the conclusion of a highly successful 2021 event. Having concluded on 31 March after a total of eight days (four for the first phase and four for the second), the 47th CIFF Guangzhou occupied 750,000 square metres of exhibition space, divided among almost 4,000 exhibitors, and attracted 357,809 qualified trade visitors.

The event gathered the entire furniture sector under one roof and created strong synergy between the Chinese and international markets through events, business-matching opportunities, the online CIFF Cloud platform (which obtained around 7.6 million views) and the CIFF mini app (which registered 2.36 million log-ins). The introduction of online platforms allowed foreign buyers to remotely participate in the event.

Xu Xiangnan, Chairman of the China National Furniture Association, stated that the 47th CIFF Guangzhou 2021 has actively promoted the coordinated development of the entire industrial chain and has given a strong impetus for the evolution of companies in the sector during the post-pandemic period.

This has increased confidence in the sector thanks to the continuous improvement of quality, services and results, as noted by International Business Daily (official press under the Chinese Ministry of Commerce).

20 design exhibitions and over 100 conferences, organised by CIFF in collaboration with famous designers, market experts, design brands, media, trade associations and universities, served as valuable sources of inspiration and testified to the qualitative growth of Chinese products which have been increasingly attractive on a global scale.

During the first phase, which ran from 18 to 21 March 2021, the spotlight shone on the world of home living, including furniture and decor for both indoors and outdoors.

Home Furniture offered original solutions for the customisation of domestic environments, conceived as increasingly multifunctional and fluid spaces characterised by accessible design and quality, sustainability concepts involving the use of natural materials, and a captivating fusion of styles.

The “Design Spring” Contemporary Chinese Furniture Design Fair gathered more than 80 of China’s most influential furniture brands as well as hundreds of Chinese artists and designers, thus creating a well-respected platform capable of stimulating creativity and exchange of ideas, with the objective of supporting and adequately promoting the development of Chinese design.

The Design Dream Show (DDS) presented, under the theme “Pick up & Give Up”, seven different domestic scenes designed to improve quality of life.

The CMF Trend Lab perfectly interpreted the trends of the market across aspects like colour, materials and surfaces, thereby providing directions for the production of saleable products.

Homedécor & Hometextile presented the latest trends in interior decor: furnishings, lighting, decorative paintings and artificial flowers for adding value to every environment.

Outdoor & Leisure focused on outdoor lifestyle, offering increasingly sophisticated solutions to extend the quality and comfort of interior environments outside the home.

Headlining in the second phase from 28 to 31 March 2021 were workplaces and public spaces, in addition to the essential technologies for the furniture industry.

During the Office Show, leading brands of the sector showed flexible and innovative solutions for work environments capable of responding to the demands of companies that are in constant evolution, with the objective of increasing performance and productivity, improving well-being and security, and inspiring new ideas. Significant space was also dedicated to public commercial spaces and healthcare facilities, including those dedicated to the elderly and schools.

The 2030+ International Future Office, an exhibit organised by CIFF Guangzhou and China National Furniture Association, proposed the latest trends in the workplace, combining multimedia aspects and new technologies to create an environment capable of engaging all five senses. Prestigious brand names like Steelcase, Knoll, Lamex, K + N, Sitland, Cassina, Magis, Gan, Avarte, as well as Hettich, Nreal, and Dyson, all collaborated on the project.

Office Environment Theme Pavilion, this year centred on the themes “Youth · Vitality · Colour @ 2021”, investigated how choosing one’s occupation means choosing one’s dreams, stimulating the exploration of the demands of younger generations in the world of office life.

With the presence of major Chinese and international brands specialising in machinery, materials, surfaces and hardware, CIFM/interzum guangzhou 2021 presented a comprehensive offering of technology and semi-finished products for the furniture industry.

The 48th CIFF Shanghai will take place from 3 to 6 September 2021 at the National Exhibition & Convention Center in Shanghai Hongqiao.